Marketing Executive

Job Description

Location : Atlas Transformers India Ltd

Job Overview

The Marketing Executive in the transformer industry is responsible for developing and executing marketing strategies to drive brand awareness, product adoption, and sales growth. They work closely with the sales, engineering, and product development teams to ensure that the transformer products meet market demands and customer expectations.

• Conduct market research to identify trends, customer needs, and competitive landscape in the transformer industry.
• Analyze customer requirements to help guide the development of new transformer products.
• Monitor competitor activities and propose strategies to maintain a competitive edge.
• Develop marketing strategies tailored to the transformer industry, focusing on both B2B and B2C sales.
• Create campaigns to promote transformers for various applications, such as power generation, industrial, commercial, and residential uses.
• Plan and execute marketing activities including product launches, trade shows, seminars, and webinars.
• Develop and maintain a strong brand identity in the transformer market.
• Create promotional materials (brochures, websites, digital ads, etc.) and ensure consistent branding across all channels.
• Manage social media and digital marketing campaigns to enhance brand visibility and engagement.
• Collaborate with the sales team to design marketing collateral and presentations tailored to target customers.
• Support sales efforts through lead generation, email campaigns, and customer outreach.
• Assist with customer relationship management (CRM) and follow-up processes to ensure product satisfaction and increase repeat business.
• Maintain relationships with key clients and partners in the transformer industry.
• Organize and attend industry events, trade fairs, and exhibitions to network and promote the company's products.
• Respond to customer inquiries and provide detailed product information and support.
• Manage marketing budgets and allocate resources to different initiatives effectively.
• Monitor ROI on marketing campaigns and adjust strategies as needed to optimize results.
• Track and analyze the performance of marketing campaigns.
• Prepare reports for senior management, offering insights on marketing performance and areas for improvement.

• Education: A bachelor's degree in Marketing, Business Administration, Electrical Engineering, or a related field.
• Experience: 2-5 years of experience in marketing, preferably within the industrial or electrical sector.
• Technical Knowledge: Basic understanding of transformers, electrical systems, and related technologies is a plus.
• Skills: Strong communication, digital marketing, and project management skills.
• Tools: Familiarity with marketing software, CRM platforms, and analytics tools.

Skills: transformer,customer relationship management,sales,analytics,lead generation,communication,customer,digital marketing,brand development,market research,project management