Assistant Manager - Digital marketing

Job Description

Job Summary:

The ideal candidate will have a strong background in digital marketing and a deep understanding of the FMCG industry.

Key Responsibilities:

1. Digital Marketing Strategy:

• Develop and execute digital marketing strategies to achieve business objectives, including brand awareness, engagement, and sales.
• Conduct market research and analyze consumer behavior to inform digital marketing strategies.

1. Campaign Planning and Execution:

• Plan and execute digital marketing campaigns across social media, email, search, and other digital channels.
• Collaborate with cross-functional teams, including creative, media, and sales, to ensure seamless campaign execution.

1. Social Media Management:

• Develop and implement social media strategies to build brand awareness and engagement.
• Manage social media content calendars, create and curate content, and engage with followers.

1. Influencer and Content Marketing:

• Identify and partner with influencers and content creators to amplify brand messaging and reach new audiences.
• Develop and execute content marketing strategies to drive engagement and conversions.

1. Performance Analysis and Reporting:

• Track and analyze digital marketing performance metrics, including website traffic, social media engagement, and conversion rates.
• Provide regular reporting and insights to stakeholders to inform future digital marketing strategies.

1. Budget Management:

• Manage digital marketing budgets to ensure effective use of resources and maximize ROI.

1. Team Collaboration:

• Collaborate with cross-functional teams, including sales, marketing, and product, to ensure alignment and maximize impact.

Requirements:

• At least 3-5 years of experience in digital marketing, with a focus on FMCG or related industry.
• Experience with digital marketing tools, including Google Analytics, AdWords, and social media scheduling software.
• Excellent communication and project management skills.
• Ability to analyze data and provide insights to inform future marketing strategies.
• Experience working in the FMCG industry, with a deep understanding of consumer behavior and market trends.