Marketing content specialist

Job Description

Business Information:

The Hitachi Energy Indian Operations Center (INOPC) is a competence center with around 2600+ skilled engineers who focus on tendering, engineering, planning, procurement, project Management, functional system testing, installation supervision, documentation and commissioning.

Your Responsibilities:

• Crafts written content for various marketing materials such as blog posts, email newsletters, landing pages, ads, social media posts, and more. They ensure the messaging aligns with brand voice and strategy.
• Develops and executes content strategies that engage the target audience. Runs content creation (blogs, articles, videos, etc.), content calendars, and distribution.
• Creates visually compelling graphics, website design elements, social media posts, and other visual content for marketing campaigns
• Support BU/Global and GPG.
• Living Hitachi Energy's core values of safety and integrity, which means taking responsibility for your own actions while caring for yourcolleagues and the business.

Your background:

• Electrical or Mechanical or equivalent degree with 7+ years of experience
• Copywriting, editorial skills and content creation
• Storytelling and understanding of audience personas
• Graphic design software (e.g., Adobe Creative Suite), branding, typography, layout design, and creativity.