Senior Digital Marketing Executive

Job Description

We are looking for an experienced and result-driven Digital Marketing Strategist to join our marketing team. As a Digital Marketing Strategist, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.

If you're a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you.

Ultimately, you should be able to effectively connect our brand with our online customers.

Your responsibilities:

Build, plan and implement the overall digital marketing strategy

Manage and train the rest of the team

Manage all digital marketing channels

Measure ROI and KPIs

Prepare and manage digital marketing budget

Oversee all the company's social media accounts

Manage and improve online content, considering SEO and Google Analytics

Build an inbound marketing plan

Motivate digital marketing team to achieve goals

Monitor competition and provide suggestions for improvement

Build strong clients relationships through social media interaction

Keep up-to-date with our audience's preferences and proactively suggest new campaigns

Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency

Identify advertising needs

Stay up to date with latest technology and best practices

Create integrated and cost effective digital strategies.

Map out how digital assets will be optimized for business results.

Skill sets/Experience we require:

3 + years of experience as a Digital Marketing Strategist or similar role

2 plus years of experience in developing and implementing digital marketing strategies

Good knowledge of all different digital marketing channels

Good knowledge and experience with online marketing tools and best practices

Hands on experience with SEO/SEM, Google Analytics and CRM software

Experience implementing and optimizing Google Adwords campaigns

Critical thinker and problem-solving skills

Team player

Good time-management skills

Great interpersonal and communication skills

Familiarity with web design and HTML

Strong analytical and project management skills