Assistant Vice President, Subject Matter Expert, Go-to-Market (GTM) Playbook
Job Description
Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients.Powered by our purpose - the relentless pursuit of a world that works better for people - we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.
Inviting applications for the role of Assistant Vice President, Subject Matter Expert, Go-to-Market (GTM) Playbook
We are looking for a highly skilled Go-to-Market (GTM) Playbook SME to design and implement a scalable, actionable GTM playbook that empowers our sales organization to deliver consistent results. This role focuses on crafting strategic frameworks, processes, and tools tailored to organizations with annual revenues under %2410 billion.The ideal candidate will bring expertise in sales methodologies, market dynamics, and GTM best practices to enable a data-driven, repeatable sales approach that aligns with business goals.
Responsibilities- Design the GTM Playbook:
- Develop a comprehensive, modular GTM playbook tailored to mid-market organizations (%2410 billion revenue).
- Incorporate detailed workflows, sales processes, and step-by-step guides for prospecting, lead qualification, engagement, and closing deals.
- Ensure the playbook reflects best practices for identifying key personas, crafting value propositions, and navigating client pain points.
- Standardize Sales Processes:
- Define clear sales stages, decision points, and success metrics to guide the sales team throughout the funnel.
- Build tools and templates (e.g., outreach scripts, objection handling frameworks, pitch decks) that are easy for the sales team to adopt.
- Collaborate with Key Stakeholders:
- Work closely with sales leaders, marketing, and product teams to ensure GTM strategies align with organizational goals.
- Partner with data and analytics teams to embed insights into the playbook and continually refine its effectiveness.
- Enable the Sales Organization:
- Provide training and onboarding for sales teams on how to use the GTM playbook effectively.
- Act as the go-to resource for troubleshooting challenges or customizing the playbook for specific sales scenarios.
- Optimize and Evolve the Playbook:
- Monitor the success of playbook adoption and its impact on sales performance.
- Continuously update the playbook based on feedback, market trends, and emerging sales strategies.
- Integrate Technology and AI:
- Identify opportunities to incorporate AI-driven tools, CRM systems, and sales automation into the GTM playbook.
- Leverage technology to create a self-service, scalable model for sales enablement.
Qualifications we seek in you!
Minimum Qualifications / Skills- Bachelor&rsquos degree in Business, Marketing, or a related field (Master&rsquos degree preferred).
- Relevant years of experience in sales strategy, GTM execution, or sales enablement.
- Expertise in developing and implementing GTM frameworks or playbooks in B2B environments.
- Strong understanding of sales methodologies (e.g., Challenger, MEDDIC, SPIN) and their application in mid-market sales.
- Proven ability to simplify complex processes and create actionable, user-friendly materials.
- Exceptional project management and organizational skills.
- Strong written and verbal communication skills, with the ability to translate strategy into clear, actionable steps.
- Proficiency with sales tools (e.g., Salesforce, HubSpot) and familiarity with AI-driven solutions for sales enablement.
- Analytical mindset with experience in leveraging data to refine GTM strategies.
- Collaborative and adaptable, with a customer-first mindset.
Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. Get to know us at and on , , , and .
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a %27starter kit,%27 paying to apply, or purchasing equipment or training.