[ref. c36016220] Marketing Campaign Manager
Job Description
Hi
Please find the below details for Marketing Campaign Manager and let me know your interest ASAP
Marketing Campaign Manager
Location - Bangalore and Hybrid 3 days WFO and 2 days WFH
Marlabs is a premier digital solutions company dedicated to addressing clients&apos IT challenges. Our passionate team of over 2,500 employees specializes in creating customized solutions in Data, AI, Digital Product Engineering, and Cloud & Infrastructure.Our expertise spans various industries, enabling us to deliver comprehensive digital transformation services that drive growth and success. We believe in fostering a collaborative and inclusive work environment where creativity and innovation thrive.
Marketing Campaigns:
Plan, execute, and optimize multi-channel marketing campaigns to drive brand awareness, lead generation, and customer engagement.
Experience in planning, optimizing, and executing LinkedIn campaigns is required. Must excel at generating Marketing Qualified Leads (MQLs) through effective targeting, strategic content, and thorough performance analysis.
Collaborate with content, design, and sales teams to ensure consistent messaging and alignment with business objectives.
Events and Webinars:
Manage end-to-end execution of events, trade shows, and webinars, including planning, logistics, promotion, and follow-up.
Coordinate with internal teams and external vendors to deliver seamless experiences and measurable ROI.
Market Research:
Conduct thorough market research to understand industry trends, competitive landscape, and customer behavior.
Translate insights into actionable strategies to inform marketing campaigns and business decisions.
MarTech Management:
Maintain and optimize marketing automation platforms (HubSpot) for campaign execution, lead nurturing, and performance tracking.
Ensure proper integration of tools and data flow across marketing and sales systems.
Manage and enrich the marketing database to ensure accurate targeting and segmentation.
Leverage tools like ZoomInfo for account intelligence and lead generation activities.
Track and analyze campaign performance metrics to identify areas for improvement and report ROI to stakeholders through MarTech tools.
Present findings and recommendations to drive strategic marketing initiatives.
Qualifications and Skills:
Masters degree in marketing, Business, or a related field.
10+ years of experience in marketing campaigns, events, and demand generation, preferably in B2B environments.
Proficiency in marketing automation tools like HubSpot and database platforms like ZoomInfo.
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Excellent communication and organizational skills.
Analytical mindset with a focus on data-driven decision-making.
Key Attributes:
Self-motivated with a results-oriented approach.
Creative thinker with attention to detail.
Strong collaborative and interpersonal skills.
Ability to thrive in a fast-paced, dynamic environment.