Principal Product Marketing Manager
Job Description
We are looking for an experienced Principal Product Marketing Manager to contribute to our global product marketing strategy and execution. In this role, you will help the global Product Marketing team to drive customer and revenue growth, by reinforcing our leadership position in the market through compelling value-driven assets and campaigns.You'll focus on enhancing engagement with prospects, users, and buyers while gathering key market insights to influence product strategy and sales execution.
Your key performance indicators will include improving product line ARR, boosting product activation and adoption (NRR), increasing competitive win rates, and driving expansion plays. This role requires building strong cross-functional relationships with teams including product, sales, solutions engineering, and the broader marketing team to create long-term value for our customers and business.
What You'll Do- Work closely with our product and engineering teams to produce impactful assets as part of release marketing and new feature launches
- Contribute to the creation of a highly differentiated go-to-market strategy with stakeholders, enhancing our leadership in the AI-powered analytics space across all product lines and sales segments.
- Develop deep customer insights and personas for different audiences, understanding the buyer's pain points and our differentiated value.
- Deeply understand the competitive landscape and contribute to battle cards and other field enablement materials.
- Drive competitive differentiation by producing impactful sales enablement assets.
- 5+ years of experience in product marketing within the analytics, business intelligence, or AI space.
- A technical background to ensure you fully understand the platform's capabilities when crafting compelling narratives for different personas.
- A proven track record of independent execution on key product marketing initiatives.
- Demonstrated success in driving product growth in a fast-paced B2B SaaS environment.
- Experience collaborating across cross-functional, global teams, and a passion to deeply engage with our products and market.
What makes ThoughtSpot a great place to work
ThoughtSpot is the experience layer of the modern data stack, leading the industry with our AI-powered analytics and natural language search. We hire people with unique identities, backgrounds, and perspectivesthis balance-for-the-better philosophy is key to our success.When paired with our culture of Selfless Excellence and our drive for continuous improvement (2% done), ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you're excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that's right for you.
ThoughtSpot for All
Building a diverse and inclusive team isn't just the right thing to do for our people, it's the right thing to do for our business. We know we can't solve complex data problems with a single perspective. It takes many voices, experiences, and areas of expertise to deliver the innovative solutions our customers need.At ThoughtSpot, we continually celebrate the diverse communities that individuals cultivate to empower every Spotter to bring their whole authentic self to work. We're committed to being real and continuously learning when it comes to equality, equity, and creating space for underrepresented groups to thrive.
Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.