S&C Global Network - AI - CDP - Marketing Analytics - Manager

Job Title - S&C Global Network - AI - CDP - Marketing Analytics - Manager

Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills.

Job Summary:

This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.

Roles & Responsibilities:

Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.

Professional & Technical Skills:

• Relevant experience in the required domain.
• Strong analytical, problem-solving, and communication skills.
• Ability to work in a fast-paced, dynamic environment.

Technical Skills:

Must have:

• GA4/GA360, or/and Adobe Analytics/Customer Journey Analytics
• Google Tag Manager, and/or Adobe Launch/AEP Web SDK, and/or Tealium iQ and/or any Tag Manager Tool
• Tableau, and/or Power BI, and/or Looker, and/or any Visualization tools
• Advance level SQL
• Advance level JavaScript and jQuery
• Basic HTML
• Experience on debuggers like Adobe Launch debugger, Omnibug, Charles, Browser stack, etc.

Good to have:

• AEP-RTCDP and/or Tealium and/or Segment and/or Lytics and/or any Customer Data Platform (CDPs)
• Adobe Target and/or Optimizely or any personalization or A/B testing tool
• Any Marketing destinations like Google Ads, DV360, Adobe Audience Manager, etc.

Soft Skills:

• Strong problem-solving skills
• Good team player
• Attention to details
• Effective communication skills

Additional Information:

• Opportunity to work on innovative projects.
• Career growth and leadership exposure.

WHAT’S IN IT FOR YOU?

From data to analytics and insights to actions, our forward-thinking consultants provide analytically informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance.

What you would do in this role

You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers.

Key Duties and Responsibilities:

• Be a platform expert in one or more leading Tag Management platforms. Deep developer level expertise on Adobe Launch/AEP Web SDK, Google Tag Manager, Tealium iQ.
• Developer level expertise for Visualization tools e.g. – Tableau, Power BI, Looker, etc. Dashboard development using any of these tools.
• Provide deep domain expertise in our client’s business and broad knowledge of digital marketing together with a Marketing Strategist industry.
• Deep expert level knowledge of GA360/GA4, Adobe Analytics/Customer Journey Analytics. End-to end configuration of these tools for digital assets.
• Assess and audit the current state of a client’s marketing technology stack (MarTech) together with a solutions architect.
• Perform technical analysis & design for analytics-related initiatives. Define requirements for web or app digital analytics implementation/reporting dashboard.
• Conduct stakeholder interviews and gather business requirements.
• Translate business requirements into BRDs, technical specifications, tagging guide, data layer design documents, SDR.
• Coordinate with website developers for Analytics integration, datalayer implementation.
• Implement tags for websites/apps using tag managers inclusive of any custom implementations, custom JavaScript, web scraping, tag manager configuration from start to end.
• Diagnose and troubleshoot analytics implementation and platform configuration issues. Perform end-to-end QA testing for integrations.
• Manage ad pixels, third-party tags for digital campaigns.
• Manage large volumes of structured and unstructured data, extract & clean data to make it amenable for analysis.
• Root cause analysis, creating actionable insights using Web Analytics Reporting tools or Visualization tools
• Work with/as the Solution Architect to strategize, architect, and document a scalable Web Analytics implementation (websites/apps), tailored to the client’s needs. Able to integrate multiple Martech tools.
• Ensure analytics are consistently implemented across digital properties.
• Provide hands-on support and platform training for our clients.
• Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates, quality objectives etc.
• Project management expertise for sprint planning.

• B Tech/M Tech from reputed engineering colleges
• Masters/M Tech in Computer Science
• At least 4+ years of relevant work experience of reporting and tag management across web/mobile analytics platforms inclusive of aspects like technical analysis, design and development
• At least 4+ years of relevant work experience in marketing, consulting, or analytics
• At least 5+ years of experience working in an agency environment
• Subject matter expert in any one multi-channel marketing hubs by Adobe Experience Platform, Google, Tealium.
• At least 1 years of dashboard development experience with visualization tools like – Tableau, Power BI, Looker, etc.
• Strong understanding of implementation of consent management platforms e.g. – Sourcepoint, OneTrust on digital assets
• Must have developer experience with tag management platforms like Adobe Launch/AEP Web SDK, Google Tag Manager, Tealium iQ. Certification in any one is must
• Must have developer and reporting experience with web analytics tools like Google Analytics or Adobe Analytics/Customer Journey Analytics inclusive of building custom reports. Certification in Adobe Analytics/Google Analytics is a must
• Experience in requirement gathering, solution design, tag implementation and audits, Martech tools integration
• Experience in defining measurement frameworks for websites/app, suggesting KPIs to track, driving strategy for customer engagement
• Business intelligence expertise for insights, actionable recommendations.
• Strong hands-on with advanced JavaScript and jQuery. Able to develop custom tags/scripts using tag managers
• Basic understanding of HTML is a must.
• Experience in Postman APIs is a plus.
• Strong experience in ETL, data aggregation and transformation using SQL is a must
• Experience debugging with browser developer tools like Adobe Launch debugger, Omnibug, Charles, Browser stack, etc.
• Experience in mobile analytics implementations is a nice to have
• Experience with A/B testing tools is a plus. Good to have knowledge on personalization tools like Adobe Target, Optimizely
• Good to have knowledge on CDPs like AEP-RTCDP, Tealium, Segment, Lytics
• Good to have exposure to Gen AI
• Good to have knowledge of any marketing destinations like Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc.
• Proficient in Excel, MS word, PowerPoint, etc.

About Our Company | Accenture