Creative Strategist - Performance Marketing
Wirality Bangalore
Job Description
Designation : Creative StrategistReporting to : Cluster Head - Digital Strategy
Role : Full time
Hi! We are Wirality! A new media agency that uses creativity & data to solve real business problems for some of the largest brands in the country.
Brief
We are looking for a Creative Strategist who lives and breathes digital marketing, especially performance-driven campaigns on platforms like Facebook. The ideal candidate will be able to craft persuasive ad copy, conceptualize creative strategy for all our brands, and keep a pulse on emerging trends to help drive our brand's growth.This role combines strategic thinking with hands-on creation of impactful ads and campaign assets, making it a key part of our performance marketing team.
Responsibilities- Campaign Strategy: Develop and execute data-backed ad strategies with a focus on Facebook Ads Manager.
- Creative Production Understanding: Collaborate with the design and video editing teams to produce scroll-stopping ads, with some hands-on involvement in copywriting and basic video editing.
- Copywriting and Content: Write compelling ad copies that convey the brand message effectively and prompt user engagement.
- Trend Analysis: Stay updated on industry trends, new ad formats, and creative techniques.
- Performance Analysis: Regularly analyze ad performance data, adjust strategies, and optimize creatives to meet campaign KPIs.
- Evaluate and integrate AI tools and workflows to streamline processes and improve creative productivity.
- Stay updated on the latest AI and industry trends to continuously enhance the creative process
- Understanding the fundamentals of how social media works will be a big plus for the role. Testing thumbnails, reel formats
- Proven experience with Facebook Ads Manager and performance-driven creatives.
- Proven experience in a creative strategist role, preferably within a large e-commerce marketplace or a D2C Brand
- Strong understanding of video production, editing basics, and ad copywriting.
- Ability to analyze performance metrics and adapt creatives accordingly.
- Proficient in using design software such as Adobe Creative Suite and familiarity with AI tools for creative processes.
- Demonstrated ability to innovate, stay on top of trends, and think strategically.
- A keen sense for detail, quality, and brand consistency.
- Love TV and cinema
- Proven social media content creation skills (FB, Insta, tweets or any other platform)
- Thorough knowledge of all social media platforms
- Good collaborator
- Great with feedback and revisions
- Consistency in work
- Time management
- Getting coffee for all (Just kidding.. we drink tea)
We pride ourselves on being a human first company and try our hardest to make this a place where you would want to spend the rest of your career at.
The Platinum Rules For Working Here Are- Lead by example
- EQ over IQ
- Solution over problem
Skills: trend analysis,creative strategy,adobe creative suite,ugc,content marketing,copywriting,performance marketing,facebook ads manager,video production,marketing copy,social media content creation,performance analysis,digital copywriting
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