Social Media Manager

Job Description

Company Overview

With a small yet dynamic team, our mission is to innovate within the sneaker care industry, ensuring excellence and creativity in every solution. Discover more about us at our website.

Job Overview

We are seeking a creative and motivated Social Media Manager to join our New Delhi team on a full-time basis. This mid-level role requires a dynamic individual with a passion for brand visibility and social media strategy. The ideal candidate will have up to 6 years of experience in driving social media presence and engagement within the retail, fashion, or e-commerce industries.

• Proven experience in social media analytics, with the ability to assess and optimize content strategies for maximum reach and engagement.
• Expertise in community engagement, fostering a loyal following and active participation across multiple social media platforms.
• Strong copywriting skills, capable of crafting compelling content that resonates with a young, fashion-savvy audience.
• Experience in social media advertising, including the development and execution of campaigns across platforms like Facebook, Instagram, and Twitter.
• Proven track record in influencer marketing, leveraging key brand advocates to enhance company visibility and reputation.
• Must possess outstanding content creation abilities (Mandatory skill).
• Brand management expertise is essential, ensuring brand consistency and innovative representation (Mandatory skill).
• Ideation skills required for developing fresh and creative concepts that enhance brand engagement (Mandatory skill).

• Develop and implement comprehensive social media strategies aligned with company objectives and target audience interests.
• Create, schedule, and publish engaging content to drive social media engagement and increase the company's online presence.
• Monitor social media channels and respond to customer inquiries, comments, and reviews in a timely and professional manner.
• Analyze social media performance metrics, generating reports and providing insights for continuous improvement of strategies.
• Collaborate with creative teams to produce visually appealing and relevant content that aligns with the brand's image and goals.
• Engage with social media influencers, exploring partnerships that amplify brand awareness and enhance market penetration.
• Stay updated on industry trends, best practices, and technologies to keep the companys social media strategy competitive and innovative.