Digital Media Executive

Job Description

Location: Prayoga Institute of Education Research, Bengaluru

Overview:

The ideal candidate will be passionate about education, social impact, and data-driven digital marketing.

Key Responsibilities:

• Social Media Management Develop and execute a content calendar, create engaging platform-specific content, ensure timely updates, and actively engage with the audience.
• Branding & Engagement Maintain brand consistency, increase followers and reach, respond to comments/messages, and enhance digital presence.
• Advertising & Campaigns Plan and optimize paid social media and Google Ads campaigns, track key metrics, and refine strategies based on analytics.
• Email Marketing Develop targeted email campaigns for donor outreach, newsletters, and event promotions while optimizing for engagement and conversions.
• Website Management & SEO Maintain and update website content, optimize for search rankings, and align campaigns with fundraising goals.
• Institutional Communication Support Align digital initiatives with events, develop program-specific campaigns, and create communication materials for broader dissemination.

Qualication:

• Required
• Excellent written and verbal communication skills in English.
• Proficiency in social media management and content creation.
• Ability to analyze campaign performance and adjust strategies accordingly.
• Familiarity with Google Ads, Meta Business Suite, and SEO best practices.
• Hands-on experience with email marketing platforms (Mailchimp, SendGrid, etc.).
• Desired
• Knowledge of Canva. Written and verbal communication skills in Kannada.
• 3-4 years of previous experience in digital marketing
• Ability to work independently and with a team.
• Ability to learn and adapt to different writing styles, visual languages, and requirements of a diverse institution.

Application Process:

Interested candidates should submit:

• Updated resume
• Cover letter
• A small write-up on a previous campaign conducted and its results.

to [Confidential Information] .

Shortlisted candidates will be invited for an interview.

This position is also open to freshers, looking to start their careers in digital marketing in the education and research sectors.

A passion to learn and grow while contributing to the development of society through education is the primary motivator we look for in applicants.

For information about Prayoga, visit: prayoga.org.in