[ref. x86003104] Vadodara - SocialPilot - Digital Marketing Specialist (2-4 yrs)

SocialPilot is looking for a Digital Marketing Specialist to join our team. You will play a crucial role in optimizing our website and digital assets to improve search engine rankings and increase organic traffic. You will work closely with the content, design, and web tech teams to ensure that SEO best practices are integrated into our overall marketing strategy.

This is a full-time role based in Ahmedabad, India.

What you will do:

1. Perform keyword research and analysis to identify opportunities for content optimization and ranking improvements.
2. Optimize on-page SEO elements such as meta tags, titles, and descriptions for web pages related to our SaaS product.
3. Collaborate with content creators to ensure that all website and blog content is SEO-friendly and aligned with target keywords.
4. Conduct technical SEO audits of our website to identify areas for improvement and recommend solutions.
5. Work on link-building initiatives, focusing on quality backlinks and outreach strategies to increase domain authority.
6. Monitor and report on the performance of SEO efforts using tools like Google Analytics, Google Search Console, and other SEO platforms.
7. Stay updated on SEO trends, search engine algorithm changes, and best practices to ensure our strategies remain effective.
8. Contribute to our overall digital marketing efforts, working closely with the broader marketing team to align SEO with other digital initiatives.

What are you like:

1. Bachelor's degree in Marketing, Communications, Business, or a related field (preferred but not required).
2. Any relevant certifications (e.g., Google Analytics, SEO courses) are a plus.
3. 2+ years of experience in digital marketing or SEO (internships or coursework welcome).
4. Excellent written and verbal communication skills in English.
5. Self-motivated and proactive with a data-oriented approach.