Director of Global Content Marketing | SAAS org | Bangalore
Michael Page Bangalore
About Our Client
Our client is a well-known SAAS org in Bangalore, backed by marquee investors.
Job Description- Develop and execute the content strategy, incorporating SEO best practices to enhance organic visibility and drive traffic to our website.
- Lead and manage a team of video and content creators, providing guidance, feedback, and mentoring to ensure high-quality content production.
- Create and optimize content across various channels, including website, blog articles, social media, emails, whitepapers, case studies, and video scripts.
- Collaborate with cross-functional teams to identify content needs and develop an editorial calendar that aligns with digital marketing goals and marketing campaigns.
- Ensure content is consistently compelling, engaging, and aligns with our brand voice, values, and target audience.
- Stay up-to-date with industry trends, competitor analysis, and content marketing best practices to drive innovation and maintain a competitive edge.
- Keep a close track on the keyword ranking and research to identify content gaps, optimize existing content, and develop new content ideas.
- Implement and monitor content performance metrics, using data-driven insights to make informed decisions and drive continuous improvement.
- Collaborate with design and video production teams to create visually appealing and compelling multimedia content.
- Manage relationships with external content partners, influencers, communities and industry experts to enhance content reach and engagement.
- Stay informed about emerging content formats and distribution channels to explore new opportunities for content creation and distribution.
- 10+ years experience in content marketing, preferably in the SaaS industry.
- Strong understanding of SEO concepts and experience optimizing content for search engines.
- Excellent writing and editing skills, with the ability to create content that is concise, persuasive, and engaging.
- Demonstrated leadership experience, with the ability to manage and motivate a team of content creators effectively.
- Proficiency in using Wordpress, SEO tools such as Google Analytics, SEMrush, Moz, or similar.
- Creative mindset with the ability to generate innovative content ideas that resonate with the target audience.
- Strong project management skills, with the ability to manage multiple priorities and meet deadlines.
- Up-to-date knowledge of content marketing trends, best practices, and emerging technologies.
- Excellent communication and collaboration skills, with the ability to work cross-functionally and build relationships with internal and external stakeholders.
- Experience in creating and optimizing video content is a plus.
- Market leading compensation
- Flexible work mode - 1-2 days/week in Office
- People-first policies
- Sustainable scaling org with longterm focus
- Excellent people to work with
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to how companies look at customer communication. Read our growth story.
About the role
Content is an integral part of marketing at Exotel. We seek a sensible data-driven content marketer to join our growing marketing team. You are our ideal hire if you...