Performance Marketing Executive

Job Description

Omnifin solutions (Hiring for client)

Location: Gurugram

Responsibilities:

Building paid media campaigns on platforms such as Google Ads, Facebook Business Manager, DV360, and LinkedIn, including ad copywriting

Creating and executing Paid Media campaign optimization plans

Analyzing and reporting on campaign performance using tools such as Google Analytics, Google Looker Studio, and Excel

Identifying opportunities to develop and grow our clients Paid Media activity via keyword, audience and market research

Writing client reports and preparing PowerPoint presentations to showcase our work and results to clients.

What we're looking for

You understand the principles and techniques of online marketing via Paid/Biddable media.

You have prior experience running Paid Social, Paid Social and Display & Video campaigns.

Must be knowledgeable of and comfortable using Google Ads, Google Ads Editor, Facebook Business Manager, LinkedIn Campaign Manager, and Google Analytics.

You have strong attention to detail and can independently execute flawless campaign builds and optimizations.

Must be advanced Microsoft Excel user, knowing how to work with large datasets, write nested formulas, plot and draw insights from pivot tables and VLOOKUP's.

Must be confident Microsoft PowerPoint user, being able to efficiently build slides that help translate performance data into stories easy for clients to understand.

You have experience using DSPs to buy media E.g. DV360 or The Trade Desk.

You have business acumen and understand key principles of demand generation.

You understand the right mix of KPIs to drive brand's business and marketing objectives e.g. Awareness through to Direct Response.

You're knowledgeable of paid media targeting capabilities to reach different audiences.

You are comfortable analyzing performance data, have a solid understanding of the interplay between digital media metrics and are capable of drawing recommendations for campaign optimization.

You use data to inform your decisions and make optimizations.