Performance Marketing Manager
Job Description
Skills:Digital Advertising, Data Analysis, Marketing Strategy, Conversion Rate Optimization, SEO, Paid Social Media, Google Analytics, A/B Testing,
About Jaipur Rugs
Jaipur Rugs, a leader in the global rug industry, combines traditional craftsmanship with contemporary designs, making our products a symbol of quality and innovation. Our
commitment to sustainability and social empowerment has established us as a brand that
not only decorates homes but also enriches lives.
Position Overview
Jaipur Rugs is looking for a dynamic Paid Marketing Specialist with substantial experience in
SEM on Google and Facebook platforms. This role is ideal for someone with a minimum of 4
years of direct experience in the eCommerce industry or 5-6 years of performance marketing
experience within an advertising agency. The candidate should demonstrate a strong track
record in executing and optimizing paid advertising campaigns to drive sales and ROI.
Key Responsibilities- Design and execute SEM campaigns on Google Ads and Facebook Ads Manager, aiming to meet and exceed eCommerce sales targets.
- Conduct advanced research on keywords, audience targeting, and competitive landscape optimize campaign performance.
- Utilize analytical tools to monitor campaign results, adjusting strategies based on data insights to maximize effectiveness and efficiency.
- Work closely with the marketing and eCommerce teams to ensure seamless integration of SEM strategies with broader marketing objectives and eCommerce goals.
- Stay updated with the latest trends and best practices in SEM, performance marketing, and the eCommerce industry to continually refine and improve campaign strategies.
- Generate comprehensive reports on campaign performance, providing insights and recommendations to the marketing team and senior management.
- Bachelors degree in Marketing, Business, or a related field.
- At least 3 years of experience in SEM specifically within the eCommerce sector, or 3-4 years of experience in performance marketing within an ad agency, with a proven ability to drive sales and achieve strong ROI.
- Expertise in Google Ads and Facebook Ads Manager, along with proficiency in analytics platforms such as Google Analytics.
- Exceptional analytical skills, with the ability to derive meaningful insights from complex data sets.
- Strong communication skills, capable of effectively collaborating with cross-functional teams and managing multiple projects.
- Creative and strategic thinking abilities, with a keen eye for identifying growth opportunities and optimizing marketing spends.
- Opportunity to work with a globally renowned brand that values tradition, innovation, and social responsibility.
- Engage in impactful work that supports artisan communities and promotes sustainable practices.
- Collaborate with a team of passionate professionals in a creative and supportive environment.
- Competitive compensation, including a comprehensive benefits package, reflecting the experience and expertise you bring to our team.