Marketing Engagement Associate Manager
Designation: Marketing Engagement Associate Manager
Qualifications:Any GraduationYears of Experience:10 to 14 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers.Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
Role requires Digital Marketing Ads & Promotion creation/design
In this role, you will be responsible for developing and driving Marketing Automation and Technology Enablement. You will provide business solutions for assisting in marketing response rates and revenues through the management of personalized customer communication strategies and delivery of marketing offers at the appropriate time.You will help plan, execute, monitor, and measure marketing processes through the use of technology designed to increase productivity and repeatability. You will be working closely with Accenture leadership to align on strategies and managing the full innovation and technology management lifecycle (visioning & ideation, concept development, commercialization/scaling, and ongoing product management including learning enablement)
What are we looking for? • Oversee key CRM and CMS system initiatives, focusing on strategic improvements.- Act as a liaison between business units, ensuring alignment with system capabilities.
- Provide leadership in managing cross-functional collaboration and complex projects.
- Mentor and support team members, ensuring high-quality deliverables.
- Resolve escalations and guide stakeholders through system updates and enhancements.
- Project Management
- Process and Systems Improvement Advisor
- Effective Cross-Functional Collaboration
- Team Handling
- Escalations Management
- CRM Marketing Automation Tools (e.g., Salesforce CRM)
- CMS Tools (e.g., Sitecore)
- Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures
- The person requires understanding of the strategic direction set by senior management as it relates to team goals
- Primary upward interaction is with direct supervisor or team leads
- Generally interacts with peers and/or management levels at a client and/or within Accenture
- The person should require minimal guidance when determining methods and procedures on new assignments
- Decisions often impact the team in which they reside and occasionally impact other teams
- Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture
- Please note that this role may require you to work in rotational shifts