Digital Marketing Director

Job Description

Job Role and Responsibilities:

• Digital Strategy Development: Develop comprehensive digital strategies that integrate seamlessly with clients&apos overall communication objectives and drive measurable results.
• Campaign Planning and Execution: Lead the planning, execution, and optimization of digital campaigns across various channels, including but not limited to social media, email marketing, content marketing, and digital advertising.
• Creative Direction: Provide creative direction and guidance to the digital team to ensure that all digital assets and content are aligned with brand standards and objectives.
• Performance Analysis and Optimization: Monitor and analyze the performance of digital campaigns, leveraging data insights to optimize performance and drive continuous improvement.
• Team Leadership and Development: Manage and mentor a team of digital professionals, fostering a culture of collaboration, innovation, and excellence.
• Client Relationship Management: Serve as the primary point of contact for clients regarding digital initiatives, building strong relationships and delivering exceptional client service.
• Stay Abreast of Industry Trends: Stay informed about emerging trends, technologies, and best practices in the digital marketing landscape, and proactively identify opportunities for innovation and growth.

Qualifications:

• Qualified in Marketing, Communications, Digital Media, or a related field. Master&aposs degree preferred.
• Proven experience (7+ years) in a senior digital marketing role, with a track record of successfully developing and implementing digital strategies that drive business results.
• In-depth knowledge of digital marketing channels, tools, and techniques, including SEO, SEM, social media, email marketing, and digital advertising platforms.
• Strong analytical skills and proficiency in interpreting data to drive insights and optimize campaign performance.
• Excellent leadership and communication skills, with the ability to inspire and motivate cross-functional teams and effectively communicate digital strategies and results to clients and stakeholders.
• Strategic mindset with a creative flair and a passion for pushing the boundaries of digital innovation.
• Experience working in a creative agency or similar fast-paced, client-facing environment is highly desirable.

Company Description

VOLUME is a New Delhi-based creative communication agency specializing in delivering effective campaigns to improve brand outreach through innovative strategies.

Location: Connaught Place, New Delhi, India