[ref. f37090502] Creative Director | 10+ years | Leading Media Agency
Michael Page Mumbai
About Our Client
The client is a market-leading, full-service creative and entertainment business network and has a strong industry footprint.
Job Description- Translate brand brief and strategy into inspiring creative ideas and campaigns to kick off and drive campaigns and pitches
- Build branded content concepts based on insight derived from an in-depth understanding of the brand, consumers' feelings, attitudes and behaviours, and cultural trends
- Work with the strategy and campaign management teams to think through the ask, the brief, the insight, the approach.
- Very high awareness of pop-culture both on and off digital, and also remain aware of the broader zeitgeist
- Solutions and ideas offered for campaigns and pitches should be fact-filled, active and engaging to ensure that the client's needs are met.
- 10+ years of experience in building creative digital branded content campaigns at a publisher, agency, brand or media house
- Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile
- Proven experience with copy and concept development including digital ad films, long form content, short video formats, etc
- Strong creative vision with an understanding of business objectives
- Have deep knowledge in running a 360-campaign, from strategy development to tactical execution (including AV/trailers, digital/social, OTT)
What's on Offer
You will be hands-on responsible for conceptualisation, development and execution of digital marketing campaigns and pitches.
Owning brand presentations, being the creative point person on pitches, and collaborating strategically with other campaign team members.
This role is for you if you have a passion for using consumer insights to create bigger, better, and bolder campaigns
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