Product Manager-HOUSING FINANCE-Product Manager

Job Description

Job Description:

HF- Product manager - Leads & Conversion:

Growth manager will be responsible for seamless coordination between call center, sales teams & digital channels to drive conversions. The role demands a data - driven approach to enhance lead quality, improves sales efficiency, and maximize business growth

Key responsibilities:

1. Lead Funnel Management

• Own the end-to-end lead lifecycle from generation to conversion across call center and sales teams.
• Monitor and optimize lead allocation, prioritization, and follow-up processes.
• Work closely with digital, sales, and CC teams to enhance lead quality.

1. Collaboration with Call Center

• Track lead qualification, first-contact effectiveness, and appointment scheduling.
• Implement feedback loops for continuous improvement in lead response.

1. Driving Sales Conversions

• Ensure seamless handover of qualified leads from call center to sales managers.
• Develop sales performance dashboards to track lead conversion at every stage.
• Drive sales enablement initiatives like training, incentive structures, and best practices.

1. Data & Performance Analytics

• Regularly analyze lead data to identify bottlenecks, trends, and improvement areas.
• Provide insights on lead source performance, customer behavior, and regional variations.
• Implement predictive analytics to improve conversion rates.

1. Stakeholder Management

• Align business goals with sales, marketing, and digital acquisition teams.
• Work closely with credit & operations to ensure smooth customer onboarding.
• Regularly interact with senior leadership on funnel performance and improvement plans.

Key Skills & Requirements:

• 5-7 years of experience in home loans, mortgages, or retail banking
• MBA
• Strong understanding of lead generations, and sales funnels
• Experience in collaborating with call centers & sales teams for high ticket products
• Expertise in Lead tracking and digital engagement strategies
• Proficiency in data analytics , reporting, and funnel optimization.