Performance Marketing Manager – Growth & Strategy
Job Description
Designation - Performance Marketing Manager Growth & Strategy
Futurense: Building Indias AI Talent for the WorldLocation: Bangalore (BLR)
Mode: Onsite (with flexibility)
Experience: 3+ years (but we care more about impact than yearswhether you have 2 years of insane growth hacks or 10 years of mastery, if you can get things done, we want you! Ideally, 3-5 years is the sweet spot.)
Reports Directly to: Founder & CEO
Why Futurense
Futurense ( https://futurense.com/ ) isnt just another edtech companywere engineering Indias dominance in the global AI economy. As Indias fastest-growing AI skilling company, we dont just generate leads; we create AI leaders. We partner with IITs, IIMs, global universities, and enterprises to design career-defining AI programs that shape the workforce of the future.
Now, were looking for a Performance Marketing Manager who doesnt just execute campaigns but thinks strategically, optimizes dynamically, and drives real business impact.
You will work directly with the Founder & CEO, gaining first-hand exposure to high-level decision-making, business strategy, and rapid career growth.
If you love solving puzzles with data, experimenting with new growth levers, and making performance marketing a strategic growth enginethis role is for you.
The Role: More than Just Running Ads
This is not your typical performance marketing job. Youll be at the core of Futurenses growth strategy, working on multi-channel campaigns that blend creativity, data, and business acumen. You wont just manage budgets; youll own the strategy, optimize audience engagement, and directly impact revenue growth.
Your Key Responsibilities
Strategy & Planning (The Thinker)- Before a cohort launches: Design full-funnel growth strategiesfrom awareness to enrollmenttailored to each AI programs market positioning.
- During cohort cycles: Pivot quickly if lead flow dips, CPL spikes, or conversion rates falterowning the agility needed for rapid course correction.
- Execution with precision: Identify the right target audiences, messaging, and platformsthen execute and iterate.
- Pre-cohort budget planning: Allocate spends across channels, factoring in ticket size, projected CPLs, CTRs, and conversion rates.
- Live campaign adjustments: Optimize ad spend dynamically to maximize ROI while keeping CPL in check.
- Deep competitor research: Craft copy and design strategies that differentiate our offerings in a saturated AI education space.
- Creative testing & iteration: Work with designers and copywriters to test variations, refining performance in real-time.
- Strategic keyword selection: Identify, test, and refine high-intent keywords to improve lead quality and cost efficiency.
- Ongoing search term analysis: Remove underperforming keywords before they drain budgets.
- Daily ad monitoring: Manage Google, Meta, and LinkedIn ads, tracking CTR, CPC, CPL, impressions, and traffic.
- Real-time optimizations: Adjust budgets, bids, and audience segments based on performance signals.
- A/B testing: Run experiments on creatives, ad copies, landing pages, and CTAs to enhance conversion rates.
- Lead tracking & funnel analysis: Monitor daily trends in lead generation,
- Lead quality measurement: Assess the effectiveness of campaigns by analyzing sales-qualified leads (SQLs).
- Hyper-segmentation: Build precise custom audiences for lookalike and remarketing campaigns.
- Behavioral experimentation: Test new targeting approaches based on user behavior and engagement signals.
- Daily spend tracking: Ensure budgets are allocated optimally without waste.
- CPL optimization: Constantly iterate to keep CPL efficient while maintaining high-quality enrollments.
Who You Are (The Ideal Candidate)
Strategic thinker You dont just execute ads; you think about business impact and scalable growth strategies.
Data-driven You love analyzing numbers, optimizing CPLs, and identifying untapped opportunities.
Creative yet analytical You blend storytelling, audience psychology, and performance metrics to build high-converting campaigns.
Proactive & agile You anticipate campaign performance trends and adjust strategies before problems arise.
Growth hacker mindset You experiment, iterate, and never settle for average performance.
Why This Role is a Career Game-Changer
Direct Access to the Founder & CEO Fast-track your career by working alongside leadership and shaping key growth strategies.
Move beyond executionown strategy and drive real revenue impact.
Work at the intersection of AI, education, and global workforce transformation.
High-ownership role with direct exposure to business decision-making.
Not just a joban opportunity to build and scale something transformative.
If youre ready to take performance marketing beyond just ads and shape the AI workforce of the future, apply now
Skills: creative content strategy,decision-making,data analysis,strategy,keyword optimization,a/b testing,budget management,campaign performance optimization,growth strategies,campaigns,audience targeting,performance marketing