Lead Assistant Manager

Job Description

Job Overview:

The Analyst is responsible for programming, Data Modelling, reporting and processing data used in marketing analytics campaigns, and coordinating across analytics and business teams. The role involves ensuring data analytics, processing, analyzing data for smooth campaign execution.

Key Responsibilities:

• Marketing Analytics Domain Understanding:
• Participate in moderately complex initiatives to deliver insights by converting the business problem into analytical format
• Programming, reporting the finding, using end results to contribute to large scale planning and process to create decision strategy
• Generate campaign and project performance reports with ability to understand marketing concept
• Data Analytics:
• Ability to do end to end programming in python/SAS to extract the results as required by the problem at hand.
• Review and analyze complex data aggregations
• Ability to self-check and QC the end results in line with changing requirements and modifications. well versed in EDA
• ML techniques:
• Knowledge of Modelling based on large set of variables from varied sources
• Understanding and working knowledge of statistical and Machine learning techniques
• Qualifications & Skills:
• Education: Engineering /Masters in statistics, economics or MBA
• Experience: 1-5 years of experience Machine Learning, Data Modelling, Programming with SAS/Python.
• Technical Skills: Python for data analytics and modeling , Machine Learning Techniques,
• Organizational Skills: Strong time-management skills, with the ability to manage multiple projects and deadlines.Outstanding ability to multitask.
• Communication: Strong verbal and written communication skills for collaborating with internal and external teams.
• Competencies: Strong attention to detail and problem-solving skills