Marketing Operations Associate / Manager - ref. t97929203

Job Description

About the Role

As Marketing Operations Manager, you will play a pivotal role in accelerating our revenue growth. Your primary focus will be on analysing and optimising our demand generation efforts, creating nurture programs, and building the marketing systems that will enable the entire go to market engine.

This position requires a strategic thinker who can manage our marketing technology and provide critical guidance to sales and marketing on programs, performance, and anything related to revenue. You will work within the RevOps department but expect to collaborate closely with marketing, sales, finance, and leadership teams on a daily basis.

Responsibilities

• MarkOps Architecture & tech stack
• Manage and maintain a healthy hubspot/sfdc instance, including lead scoring, lifecycle automation, audience segmentation, nurture programs, and system integrations.
• Manage chatbots, marketing campaigns, forms, and other lead capture mechanisms.
• Email & Nurture Campaigns
• Build and sustain lead nurturing efforts that deliver high-quality Marketing Qualified Leads (MQLs) ready for sales engagement.
• Build an email marketing system for high email deliverability with high personalization at scale

• Strategic Initiatives & Cross team collaboration
• Partner with Revenue Operations to support high-priority revenue initiatives in coordination with the CFO, CEO, Head of Sales, Head of Demand Generation, and sales team.
• Implement and manage advanced marketing analytics, including multi-touch attribution, campaign measurement, and mixed media modelling, to deliver deep insights into revenue sources and marketing effectiveness.
• CRM Hygiene & Enrichment at scale
• Use a combination of tools/tech stack + MRE (Marketing Research Executive) to keep data in CRM enriched at scale to have unique, updated and accurate information
• Tracking & Analysis
• Analyse and monitor lead and pipeline volume and quality to ensure consistent pipeline growth.
• Uncover and leverage insights to drive marketing strategy, such as identifying key buying indicators and assessing the return on marketing investments.

Qualifications

• Demonstrate exceptional instincts for working cross-functionally to solve complex problems.
• Proven ability to thrive in a fast-paced startup environment, managing multiple projects and priorities simultaneously

• Have 3+ years hands-on experience with Marketo or Hubspot or any similar marketing automation tool
• You have built at least one lead scoring model that scored on both behavioural and demographic information, leveraging first-party data and third-party enrichment sources.
• You have deep working knowledge of email deliverability and best practices.
• You're comfortable implementing webhooks, custom integrations, velocity scripting, instance health improvement, and advanced reporting.
• Strong proficiency in marketing analytics, with a deep understanding of multi-touch attribution, campaign measurement, and mixed media modelling.
• You have built complex and segmented nurture programs that are responsible for advancing leads through the funnel ultimately resulting in booked meetings and pipeline.
• You've administered marketing tools like Marketo, Bizible, Drift, Looker, and Salesforce.

• Detail-oriented and organized, with exceptional prioritization skills
• Strong work ethic, passion, and creativity
• The ability to work and thrive in a fast-paced, rapidly changing work environment
• A roll up your sleeves and get things done attitude, coupled with the ability to consistently give/receive feedback

• Great opportunity: Rocketlane genuinely cares about everyone we hire. You'll learn new things and grow no matter how experienced you are; you will be working with founders and leaders who have more than three decades of collective experience in B2B SaaS sales.
• Great team: Work with a world-class, high-velocity team that truly embodies the values of empathy, curiosity, and customer-centricity. Check out the MTT (Meet The Team) videos on our LinkedIn.
• Great culture: An open, fun, and exciting startup culture that empowers its people to champion big problems with the freedom to think and innovate.
• Growth: You are the first hire in the Marketing Ops function and would be pivotal in the growth of the function.
• Impact: You get to be part of a global, passionate team in a fast-paced and growth-oriented environment. The team has a work philosophy of being high on ambition, ownership, and a bias for action.

How to apply -

Send your tailored cover letter or along with your CV to [Confidential Information].

Paced up process if you send an intro video with your experience and why you want to join Rocketlane.

Interview Process

HR Screening

Assignment

Round 1 - Interview with RevOps

Round 2 - Interview with CMO

Round 3 - Interview with the CEO

Round 4 - Cultural fit assessment (Co-Founder)