Social Media Manager
Ruhe Delhi
Job Description
Location: NSP, DelhiWebsite: www.ruheindia.com
Email: [Confidential Information]
Company Overview
Ruhe, established in 2020 by Kapil Gupta, is India&aposs largest digital brand specialising in kitchen and bathroom fittings. With a catalogue of over 1800 SKUs, all proudly 100% Made-In-India, Ruhe is known for:
- A seamless shopping experience on its intuitive website.
- Customer-centric policies, including a 30-day return guarantee and up to 10-year warranties.
- Reliable customer support for post-purchase satisfaction.
Role Overview
We are seeking a dynamic and detail-oriented Social Media Manager to join our marketing team. This is a paid, full-time role that involves driving brand growth by strategising, creating, and managing engaging content for our social media platforms.The ideal candidate will have a passion for social media trends and a knack for building meaningful online connections with our audience.
Key Responsibilities
Content Strategy and Creation:
- Develop and execute platform-specific social media strategies, with a focus on Instagram.
- Create, schedule, and publish high-quality posts, reels, and graphics for Instagram that align with the brands identity.
- Leverage Instagram&aposs features (stories, reels, posts) to create diverse and engaging content.
Community Engagement:
- Manage and respond to comments, messages, and other interactions on Instagram.
- Foster a strong Instagram community by actively engaging with followers, responding to DMs, and participating in relevant conversations.
- Monitor and engage with Instagram trends and conversations relevant to the brands target audience.
Analytics and Insights:
- Monitor, analyze, and report on Instagram performance metrics, including follower growth, engagement, and content reach.
- Identify trends in Instagram user behavior and data-driven opportunities to optimize campaigns and content specifically for Instagram.
- Use Instagram Insights to track key performance indicators and adjust strategies accordingly.
Collaboration and Coordination:
- Work with cross-functional teams, including design and content, to ensure cohesive Instagram branding and messaging.
- Support integrated campaigns on Instagram and maintain alignment with the brands marketing goals.
- Collaborate with influencers and other Instagram accounts to expand reach and visibility.
Innovation and Trendspotting:
- Stay updated with the latest Instagram trends, tools, and algorithms.
- Propose and implement creative Instagram ideas to enhance engagement, follower growth, and brand awareness.
- Explore innovative Instagram features (like Reels, Stories, and IGTV) to keep the content fresh and relevant.
Instagram Management and Growth:
- Oversee and grow the brands Instagram presence by developing engaging content and strategies tailored to increase followers and engagement.
- Implement Instagram-specific growth tactics, such as hashtag strategies, collaborations, and Instagram ads, to maximize audience reach.
RUHE offers a dynamic and flexible work environment, with opportunities for growth and professional development.
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