Media & Marketing Manager

Job Description

Location: Bengaluru

General shift and 6 days working

Experiences: Overall 2 to 4 years of media planning experience at a network media agency on B2C brands or experience of working with new age brands driving business results.

What youll do :

• Develop integrated media plans with agency teams primarily on Offline channels
• Coordinate the execution of media campaigns across TV, Radio, Print, and OOH with Media and creative agencies
• Ensure timely deployment and target delivery of campaigns.
• Liaison with media agency and keep track of various media reports and finance related tasks
• Analyze campaign performance to arrive at actionable learnings & maximize business impact
• Collaborate with cross functional teams to scale business contributions of owned media

Skill Required:

• Strong understanding of offline media planning and marketing fundamentals.
• Hands on experience with planning and buying across ATL media
• Deep understanding of media measurement and tracking tools & methodologies (YUMI, MAP, TGI, GWI, IRS and GA).

• Bachelor/Master Degree in Marketing/Media.
• 2 to 4 years of media planning experience at a network media agency on B2C brands or experience of working with new age brands driving business results.
• Experience working on automotive brands & new age brands/growing categories is a plus.