Performance Marketer

Job Description

• We are B2B SaaS Platform pre-dominantly into the HR Space, helping companies and employees w.r.t time, attendance, performance management, payroll management, onboarding and hiring modules.
• This is one of those products which any HR would need to automate his/her process in any organization.
• 8 years since we have entered the market, and we do have a client base of around 8500 at present domestically and now we are planning to expand to the US Market
• Some of our clients are OYO, RR, Dream11, One+, shadi.com and so on. We have recently received Series funding of $57 million as well which is highest in the SaaS world.

• Company Valuation: 200 million Approximately
• Annual Revenue as of 2024: 13-14 million USD.
• 60-65% Year-on year growth
• Highest funding in the SaaS Space

Position Overview

They will work closely with cross-functional teams to optimize campaign performance and maximize ROI.

Key Responsibilities

Campaign Strategy & Execution:

• Develop, implement, and optimize paid advertising campaigns across platforms such as Google Ads, Meta, LinkedIn, and other digital channels.
• Identify target audiences and ideate compelling ad creatives and copy to engage them with graphic designer & copywriter.
• Drive user acquisition, conversion, and retention through effective performance marketing strategies.

• Continuously monitor, analyze, and refine campaigns to improve key metrics such as CTR, CPC, CPA, ROAS, and overall campaign performance.
• Conduct A/B testing on creatives, landing pages, and ad placements to identify what works best.
• Stay updated with industry trends and platform algorithm changes to maintain competitive advantage.

• Create detailed performance reports and actionable insights for stakeholders.
• Implement tracking mechanisms (UTMs, pixel integrations) to ensure accurate attribution.

• Partner with content, design, and product teams to align campaigns with overall marketing and business goals.
• Collaborate with external agencies or freelancers when needed to scale efforts.
• Communicate results, challenges, and opportunities effectively to the leadership team.

Experience

Qualifications & Skills:

• 3+ years in performance marketing, digital advertising, or a related field.
• Proven experience managing high-budget campaigns with demonstrated ROI improvement.

• Expertise in advertising platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.)
• Proficiency in analytics and reporting tools (Google Analytics, Ahrefs, etc.)
• Familiarity with CRM tools and marketing automation platforms (HubSpot).

• Strong analytical and problem-solving abilities.
• Ability to work independently and as part of a team in a fast-paced environment.

• A dynamic and growth-oriented work environment.
• Opportunities for professional development and learning.

If you're passionate about driving measurable growth through performance marketing and thrive on data-driven decision-making, we'd love to hear from you