Social Media Manager

Job Description

About digiPanda:

DigiPanda is a dynamic digital marketing agency dedicated to helping brands build a strong online presence. We specialise in technology, performance marketing, SEO, branding, social media, and more to drive measurable growth for our clients.

Job Overview:

We are looking for a creative, strategic, and growth-driven Social Media Manager who can craft brilliant content and drive organic growth for brands. The ideal candidate should have a deep understanding of different social media platforms, audience behaviour, and content trends while increasing engagement and brand awareness.

Key Responsibilities:

• Develop and execute organic social media strategies to drive brand visibility, engagement, and community growth.
• Create high-quality, engaging, and innovative content (graphics, videos, copy) tailored for each platform.
• Plan and implement content calendars, campaigns, and storytelling strategies.
• Identify trends, viral content opportunities, and creative ways to boost organic reach.
• Monitor and analyze social media performance, providing insights and actionable recommendations.
• Engage with the community, responding to comments, messages, and interactions to build brand loyalty.
• Collaborate with designers, content creators, and performance marketing teams to maintain brand consistency.
• Experiment with new content formats (reels, threads, memes, UGC, live sessions, etc.) to optimize engagement.
• Stay updated with platform algorithms, emerging trends, and best practices to maximize organic reach.

Requirements:

• Proven experience as a Social Media Manager in an agency or brand.
• Strong content creation skills (writing, design, and video editing basics).
• Expertise in managing platforms like Instagram, Facebook, LinkedIn and Twitter
• Ability to craft viral, engaging, and shareable content that resonates with the target audience.
• Strong understanding of social media analytics and tools (Meta Business Suite, Hootsuite, Buffer, etc.).
• Creative mindset with a keen eye for storytelling and brand voice.
• Excellent communication and copywriting skills.
• Ability to multitask and manage multiple client accounts efficiently.

Preferred Skills:

• Experience in growth hacking for organic reach.
• Basic knowledge of design tools like Canva, Photoshop, or video editing tools.
• Familiarity with influencer marketing and collaborations.
• Understanding of SEO for social media content.

• Opportunity to work with diverse brands and industries.
• A creative and dynamic work environment where ideas matter.
• Career growth and learning opportunities in the ever-evolving digital space.
• Flexible work culture with a focus on innovation