Google Ads

Job Description

Key Responsibilities:

• Campaign Management:
• Develop, implement, and manage Google Ads (Search, Display, YouTube, and Shopping) campaigns.
• Conduct keyword research and select high-performance keywords.
• Set up and manage Google Ads campaigns from start to finish, including ad copywriting, bid management, and targeting.
• Optimization & Reporting:
• Regularly optimize campaigns by adjusting bids, keywords, ad copy, and targeting settings to improve performance.
• Analyze campaign performance and generate reports for stakeholders, providing insights and recommendations to improve results.
• A/B test ads and landing pages to improve click-through rates (CTR) and conversion rates.
• Budget Management:
• Manage budgets effectively to ensure cost-effective use of ad spend, keeping the campaigns within the defined budget and maximizing ROI.
• Analytics & Tracking:
• Implement and maintain tracking pixels (Google Tag Manager) and conversions to measure campaign effectiveness.
• Use Google Analytics and other relevant tools to analyze performance and drive insights.
• Collaboration:
• Work closely with the content team to ensure the alignment of campaign goals with ad creatives and landing pages.
• Collaborate with the SEO team to ensure paid and organic efforts complement each other.
• Trend Analysis & Innovation:
• Stay up-to-date with industry trends, Google Ads features, and digital marketing best practices.
• Proactively recommend new strategies, tools, and techniques to enhance campaign performance.