Senior Digital Marketing executive for Hospital

Job Description

Overview

A successful Senior Digital Marketing Executive will utilize their expertise to drive web traffic, increase patient acquisition, and improve overall brand awareness in the competitive healthcare market. This position requires a blend of creativity, analytical thinking, and extensive knowledge of digital marketing tools and trends, making it essential for the hospital&aposs growth and community engagement.

• Develop and implement comprehensive digital marketing strategies to promote hospital services.
• Manage and enhance the hospital&aposs online presence across various platforms including website, social media, and email.
• Create engaging and informative content for websites, social media, and marketing collateral.
• Conduct thorough market research to identify trends and target audiences for marketing initiatives.
• Analyze digital marketing campaigns and provide actionable insights based on performance metrics.
• Optimize website SEO to improve search engine rankings and drive traffic.
• Oversee pay-per-click (PPC) campaigns to maximize ROI.
• Develop and manage the hospital&aposs social media strategy to increase engagement and awareness.
• Coordinate email marketing campaigns, including segmentation, targeting, and performance analysis.
• Collaborate with cross-functional teams to align marketing strategies with organizational goals.
• Monitor industry trends and competitive landscape to identify new opportunities for digital marketing.
• Maintain brand consistency across all digital marketing and communication channels.
• Manage digital marketing budget and allocate resources to various projects.
• Provide training and support to junior marketing staff as needed.
• Report on key performance indicators to the management team for review and strategic adjustments.

• Bachelor&aposs degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, preferably in the healthcare industry.
• Proven track record of successful digital marketing campaigns and initiatives.
• Strong understanding of SEO, SEM, and Google Analytics.
• Experience with social media platforms and digital marketing tools.
• Ability to analyze data and derive actionable insights.
• Excellent verbal and written communication skills.
• Creative thinking with strong attention to detail.
• Experience with content management systems (CMS).
• Familiarity with HTML and CSS is a plus.
• Capability to work collaboratively in a team-oriented environment.
• Strong project management skills to ensure timely delivery of marketing initiatives.
• Proficient with Microsoft Office Suite and marketing software.
• Ability to adapt to a fast-paced and challenging environment.
• Experience in managing a digital marketing budget effectively.
• Certification in digital marketing is a plus.

Contact Mr Dharmendra Chaudhary WhatsApp 70605 29025

Skills: healthcare,ppc campaign management,campaigns,data analysis,digital marketing strategy,cms,social media,social media management,digital,communication,brand management,email marketing,data,management,email,drive,microsoft office suite,digital marketing,market research,google analytics,seo,sem,project management,content creation