Category and Shopper Marketing Lead | Tier 1 FMCG

• Opportunity to be part of a Tier 1 FMCG MNC
• Opportunity to drive shopper marketing for the firm's largest BU

Job Description

• Build the category vision for the assigned category for the next 3-5 years
• Defining the category growth drivers and the channel strategy for the assigned category
• Create category playbooks and defining pack/assortment per channelCustomer Partnerships - Joint Business Planning & Category Management Projects
• Driving multifunctional approach starting from insights to vision to strategy to Joint Business Plans with key customers
• Being the category expert for the external customers, creating category selling stories and collaborating with retailers to jointly develop their category strategies
• Securing and driving catman projects with key customers including planograms, range reviews, and measuring performanceShopper Marketing
• Responsible for shopper insights and being the voice of the shopper in all activation plans
• Understanding shopper profiles, needs, barriers and opportunities and the shopper decision treeActivations
• Responsible for the O+O shopper activation calendar and alignment between brand and customer teams

• Creating picture of success by channel
• Ensuring shopper communication in line with shopper mission and path to purchase per channel
• Defining golden rules for touchpoint planning per channelKey Competencies:
• Excellent stakeholder management skills and ability to work in a cross-functional environment
• Analytical skills to interpret performance and drive insights
• Strong communication and presentation skills
• Strong understanding of Modern Trade and Ecommerce channel

The Successful Applicant

A successful Category and Shopper Marketing Lead should have:

• Tier 1 MBA batch of 2014 & 2016 only
• Mandatory and majority experience with Tier 1 FMCG firms
• Should have done GT sales, Shopper marketing and a Brand Management stint

• Opportunity to be part of a Tier 1 FMCG MNC
• Opportunity to drive the category and shopper marketing for the firm's largest BU