GN - SONG - MT - Salesforce Marketing Cloud - Manager

Job Title - GN - SONG - MT - Salesforce Marketing Cloud - Manager

Educational Qualification: MBA/PGDM from a tier 1 or 2

You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance.

Roles & Responsibilities: As part of the team, you will drive the following:

• Design new campaign strategies and marketing plans across all channels.
• Conduct client’s Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem.
• Experience developing next best action strategies
• Developing business case for campaign strategies, technology solutions.
• Experience with value architecting.
• Derive insights for campaign, work on Campaign attribution and optimization strategy
• Define campaign Key Performance Indicators and track them throughout the campaign lifecycle
• Identifying marketing process improvement opportunities and re-define the processes.
• Lead and managed at least 1 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty
• Good experience in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team.
• Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.