[ref. k8834402] Account Based Marketing

Job Description

Job description

Role & responsibilities

You will be a part of the team responsible for supporting the rollout and implementation of ABM for key Industry accounts in USA. You will work closely with the industry marketing lead and the relevant account heads to develop marketing strategy for the accounts in a select industry sector; help build brand assets & templates, execute plans, events and campaigns including supporting pursuits and help position organization strongly within these accounts.

You will also collaborate with project managers, creative teams, and other members of the cross-functional marketing team to ensure successful delivery of projects with impactful outcomes. This role requires a strong curiosity about the industries you are responsible for, an understanding of industry-specific market trends and the ability to effectively communicate and coordinate with multiple stakeholders across many time zones.

• As an Industry focused Account Based Marketing Manager, you play a key role in working with the Clients extended marketing teams to help drive account-based marketing campaigns for Capgemini.
• Understand the business plan and objectives and work closely to define a fitting marketing program to achieve their goals and grow their business.
• Analyze industry segment and account strategy, set up marketing plan working closely with the onshore marketing leads and account teams to identify marketing tactics to provide proactive, structured, long-term strategic marketing support.
• Work with the US Campaign Team, Industry Project Manager and team to design end-to-end digital marketing campaign journeys and bring them to life in the way of focused multi-touch demand generation campaigns, utilizing various paid media platforms and display properties available in the marketplace for B2B businesses.
• Provide offshore support and project management for various account initiatives such as ABM campaign strategy and development, Stakeholder Analysis Management, client microsite creation, client microsite creation, offshore event support but not limited to these.
• Collaborate with offshore production team (design, web, communications, digital) of skilled resources to support ABM efforts of your account.
• Lead pursuit marketing programs for large deals to help bid teams define their value proposition and strengthen it with fitting marketing tactics to increase the probability of winning.
• Engage with businesses and offering management to ensure solid value propositions and effective marketing campaigns.
• Work closely with the Industry Project Manager to oversee and organize events (virtual and in-person) that will make an impact to a target audience. Ensure events are successful and cost-effective, paying attention to budget and time constraints.
• Work closely with the Industry Project Manager to track, measure, and report on all account-based marketing activity based on Sales KPIs and successes.
• Support the creation and promotion of a set of best practices, skills and in-a-box solutions to support account teams.

• Expert interpersonal, written, and verbal communication skills with a proven ability to articulate complex business in a simple way.
• Working knowledge of digital marketing.
• Marcom, creative development.
• Proficiency in MS Office and experience in marketing tools are an added advantage.