Product Marketing Executive

Job Description

Company Overview

Apollo generates actionable insights for the renewable energy industry, enabling stakeholders to improve productivity, increase generation, and reduce costs during the O&M and asset management phase.

Job Overview

You will play a key role in content creation, digital marketing, and outbound marketing efforts (including cold calling and email campaigns) to promote our SaaS solutions to renewable energy utility companies. You will collaborate closely with the product, sales, and customer success teams to ensure alignment between marketing strategies and customer needs.

• Develop and Execute Content Strategy: Create high-quality content tailored to target audiences, including blog posts, whitepapers, case studies, eBooks, and video content, with a focus on educating and engaging renewable energy utility companies.
• Product Messaging & Positioning: Develop compelling product messaging and value propositions that resonate with target audiences. Ensure that all marketing materials effectively communicate Apollo's unique value.
• Website Content Optimization: Oversee the creation of landing pages, blog posts, and other website content to drive SEO, lead generation, and conversions. Collaborate with the web team to ensure messaging consistency.

1. Digital Marketing

• Manage Digital Campaigns: Develop, implement, and optimize digital marketing campaigns across multiple channels (e.g., email, social media, Google Ads, etc.) to generate leads and build brand awareness.
• Email Marketing & Automation: Design and execute email campaigns, focusing on nurturing leads and converting prospects into customers. Utilize marketing automation tools to track engagement and optimize campaign performance.
• SEO & SEM Strategy: Oversee the SEO strategy to ensure that Apollo Energy Analytics ranks highly for relevant search queries. Implement paid search strategies (PPC, Google Ads) to further drive leads and visibility.

1. Outbound Marketing & Lead Generation

• Cold Calling & Email Outreach: Take a hands-on approach to outbound marketing by directly engaging with prospective clients through cold calls and email campaigns to generate interest and drive meetings.
• Lead Nurturing: Build and maintain effective lead nurturing strategies, including personalized outreach and follow-up sequences to guide prospects through the buyer's journey.
• Sales Enablement: Provide the sales team with relevant materials, case studies, and insights to support outbound efforts. Act as a liaison between marketing and sales to ensure lead handoff and follow-up processes are efficient.

1. Market Research & Competitive Analysis

• Market Insights: Stay up to date on industry trends, market shifts, and competitor offerings in the renewable energy sector. Use this data to refine Apollo's messaging, positioning, and marketing tactics.
• Customer Feedback: Work closely with customer success and product teams to gather insights from existing customers to inform product positioning and marketing strategies.

1. Collaboration & Cross-functional Alignment

• Work with Product & Sales Teams: Collaborate with the product and sales teams to understand the roadmap and ensure marketing initiatives align with product launches and business goals.
• Campaign Performance & Reporting: Track the performance of all campaigns and content initiatives. Provide regular reports on KPIs (lead generation, conversion rates, web traffic, etc.) and analyze data to improve future efforts.
• Event Management: Assist in planning and executing webinars, conferences, and other events that promote the Apollo Energy Analytics platform to potential customers.

• Experience:3+ years of experience in product marketing, digital marketing, or related roles, with a focus on B2B SaaS products.
• Industry Knowledge: A strong understanding of the renewable energy sector, particularly renewable energy utility companies, is highly preferred.
• Content Creation: Proven ability to write and produce engaging, high-quality content for various formats (blogs, whitepapers, case studies, email campaigns, etc.).
• Outbound Marketing: Experience in cold calling, email outreach, and lead generation tactics for B2B SaaS products.
• Digital Marketing Expertise: Proficiency in managing digital marketing channels such as Google Ads, SEO, SEM, and social media platforms (LinkedIn, Twitter, etc.).
• Marketing Automation & CRM Tools: Experience using marketing automation platforms (HubSpot, Marketo, etc.) and CRM systems (Salesforce, etc.).
• Analytical Skills: Strong ability to analyze campaign performance, identify trends, and adjust strategies accordingly to meet objectives.
• Project Management: Ability to manage multiple projects simultaneously while maintaining attention to detail and deadlines.

• Energy/Utility Sector Experience: Previous experience working with or marketing to renewable energy utility companies is a big plus.
• PPC Campaigns & Google Analytics: Strong understanding of PPC campaigns and experience with Google Analytics for campaign optimization.
• Sales Enablement: Experience creating sales enablement materials (case studies, product sheets, presentations) to support outbound sales efforts.

• Degree: Bachelor's degree in Marketing, Business, Communications, or related field is preferred.

• Self-Starter: Able to take initiative, work independently, and manage projects with minimal supervision.
• Collaborative: Excellent interpersonal skills with the ability to work cross-functionally with product, sales, and customer success teams.
• Creative Thinker: Ability to think outside the box and come up with new, innovative ways to engage with prospects and customers.
• Results-Oriented: Strong focus on achieving measurable results and continuously optimizing campaigns to drive ROI.

• Impact: Be part of a mission-driven company that's transforming the renewable energy industry with cutting-edge AI technology.
• Growth Opportunity: Grow your career in a fast-paced environment with opportunities for advancement.
• Collaborative Culture: Work alongside passionate, talented team who are driven by a shared vision of making world's best energy analytics platform.