Digital Marketing Manager

Job Description

Experience: Minimum 6+ years in Digital Marketing

Job Overview:

Traversia is seeking a skilled Digital Marketing Manager to lead our online marketing efforts. The ideal candidate will have extensive experience in planning and executing digital campaigns, managing marketing budgets, and driving measurable results across multiple channels.

Key Responsibilities:

• Develop and execute digital marketing strategies across paid and organic channels, including Google Ads, social media, SEO, email, and content marketing.
• Oversee and optimize paid campaigns on platforms such as Google, Facebook, Instagram, and LinkedIn to ensure maximum ROI.
• Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics and deliver actionable insights.
• Plan and implement A/B tests to improve campaign performance and conversion rates.
• Collaborate with internal teams to create engaging and high-quality content for campaigns.
• Manage social media strategy and engagement to increase brand visibility and customer interaction.
• Research market trends and competitors to identify growth opportunities.
• Prepare and present performance reports with key metrics and recommendations for improvement.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 6+ years of experience in digital marketing with a proven track record of managing successful campaigns.
• Proficiency in tools like Google Ads, Facebook Ads Manager, Google Analytics, and email marketing platforms.
• Strong understanding of SEO, SEM, and social media marketing.
• Analytical mindset with experience in data-driven decision-making.
• Excellent communication and project management skills.
• Ability to manage budgets and work on multiple projects simultaneously.

What We Offer:

• Competitive salary and benefits package.
• A collaborative and growth-oriented work environment.
• Opportunities for professional development.