Content Writer

Job Description

Skills: Grammer, Written Communication, Research Skills, Market Research, Web Content Writing, Website Traffic,

A Content Writer, or Content Creator, is responsible for creating a high-quality, informational content to promote their clients brand, products or services. Their duties include researching and writing content for various platforms, optimising content for search engines and collaborating with other teams like designers and developers to ensure that the content aligns with the companys brand message.

Content Writers create engaging written material like blog posts, articles, social media posts, etc., reflecting their clients brand voice. Here are some of their duties and responsibilities

Researching and writing high-quality content like product descriptions, user manuals, website content, etc.

Optimising content for search engines using keywords, meta tags and other SEO techniques

Collaborating with other teams like designers and developers to align content with the companys brand

Measuring the contents success by tracking KPIs like website traffic and conversions

Creating and executing a content calendar

Reviewing, editing and proofreading content