Marketing Manager

Job Description

• Department: Marketing
• Reports To: Chief Sales & Marketing / CEO
• Location: Bangalore (Leanworx HO)

Job Overview

The Marketing Manager will be responsible for developing and executing marketing strategies to promote the company's real-time machine monitoring solutions for the manufacturing sector. The ideal candidate will possess a deep understanding of B2B marketing, manufacturing industry trends, and the adoption of Industry 4.0 technologies. They will create targeted campaigns, generate high-quality leads, and position the company as a market leader.This role offers the opportunity to shape the company's marketing efforts in a growing Industry 4.0 market, driving the adoption of real-time machine monitoring solutions and enhancing the company's leadership in the smart manufacturing space.

Key Responsibilities:

1. Marketing Strategy Development

• Design and implement a comprehensive marketing strategy aligned with business goals.
• Identify target markets and customer personas in the manufacturing industry.
• Monitor industry trends and competitors to adapt marketing strategies.
• Collaborate with Sales Product development teams in developing marketing strategies.

1. Lead Generation and Campaign Management

• Develop and execute lead generation campaigns through digital marketing, email, webinars, and industry events.
• Manage paid and organic channels (Google Ads, LinkedIn, SEO) to drive inbound leads.
• Develop, Track and optimize campaign performance to maximize ROI.

1. Content Creation and Management

• Collaborate with internal teams to create technical content such as whitepapers, case studies, blogs, and videos showcasing the benefits of machine monitoring solutions.
• Manage the company's website and update it with relevant content to improve search rankings and user experience.
• Develop sales enablement materials like brochures, presentations, and demo videos.

1. Brand Building and Thought Leadership

• Position the company as a thought leader in the industry 4.0 and manufacturing technology space.
• Organize and participate in trade shows, conferences, and webinars to enhance brand visibility.
• Manage PR activities, including press releases, articles, and partnerships with industry publications.

1. Customer Engagement and Retention

• Develop marketing initiatives to improve customer engagement and loyalty.
• Gather customer feedback and incorporate insights into marketing and product strategies.
• Collaborate with the customer success team to create testimonials and success stories.

1. Performance Monitoring and Reporting

• Use marketing analytics tools (e.g., Google Analytics, HubSpot) to track KPIs such as lead generation, conversion rates, and brand engagement.
• Provide regular reports to leadership on marketing effectiveness and ROI.
• Continuously refine strategies based on data-driven insights.

Requirements

• Bachelor's degree in marketing, Business Administration, or a related field.
• Master's degree or MBA preferred.

• 5+ years of marketing experience, preferably in B2B SaaS or manufacturing technology.
• Proven track record of managing digital marketing campaigns and generating leads.
• Experience with marketing automation platforms.

1. Industry Knowledge

• Familiarity with manufacturing processes, machine monitoring systems, and Industry 4.0 technologies.

1. Marketing Expertise

• Proficiency in digital marketing, content creation, and campaign management.

1. Data-Driven Decision Making

• Strong analytical skills to measure marketing performance and optimize strategies.

1. Communication Skills

• Excellent written and verbal communication skills to convey technical solutions effectively.

1. Leadership

• Ability to lead cross-functional teams and manage external agencies or freelancers.

• Lead generation and conversion rates.
• Website traffic and engagement metrics.
• ROI on marketing campaigns.
• Brand awareness and market share growth.
• Customer satisfaction and retention rates.