Associate Director - Media Planning & Buying (US Shift)
Character Sketches Pune
Job Description
Description
We are seeking an experienced Associate Director of Media Planning & Buying to join our team. The ideal candidate will have 6-9 years of experience in media planning and buying in the Indian job market. The candidate must have strong analytical skills and be able to work effectively in a fast-paced environment.The candidate will be responsible for developing and executing media plans that align with business objectives and drive results.
Responsibilities- Develop and execute media plans that align with business objectives and drive results
- Collaborate with internal and external stakeholders to gather data and insights for media planning
- Analyze campaign performance data and adjust media plans accordingly
- Negotiate media buys with vendors and ensure campaigns are executed on time and within budget
- Stay up-to-date with industry trends and provide thought leadership to the team
- Lead and mentor a team of media planners and buyers
- Bachelor's degree in Marketing, Advertising, or related field
- 6-9 years of experience in media planning and buying in the Indian job market
- Experience working with a variety of media channels, including digital, print, TV, radio, and out-of-home
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
- Ability to work effectively in a fast-paced environment
- Experience managing a team of media planners and buyers
- Proficiency in media planning and buying tools and platforms, such as Nielsen, Kantar, and AdWords
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Job Description
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