Marketing Platform Auto Senior Analyst

Designation: Marketing Platform Auto Senior Analyst

About Accenture

Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.

Role requires Digital Marketing Ads & Promotion creation/design

Braze is email marketing tool, Create cross-channel campaigns easily. The role will be aligned to create/deploy/QA/Develope email campaigns.

What are we looking for? • Braze platform Expertise: In-depth knowledge of Braze functionalities, including Canvas, Liquid, and Intelligence Suite.

• Braze certification: Braze certifications (e.g., Practioner or Marketer) are a plus.
• Campaign Management: Proficiency in configuring and customizing Braze components, email templates, and automations.
• Best Practices: Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.
• Problem Solving: Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to Braze and campaign execution.
• Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders.
• Attention to Detail: A keen eye for detail and ability to manage multiple campaigns simultaneously in a fast-paced environment.
• API Integration: Exposure to API integration to fully utilize Brazes’ API capabilities.
• Marketing Automation Best Practices: Knowledge of Marketing Automation best practices.
• HTML and CSS: Familiarity with HTML and CSS for email template customization.
• Reporting and Analysis: Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights.

• Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any)
• Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation.
• Provide guidance on leveraging Braze capabilities to achieve campaign goals effectively.

• Configure and customize Braze components, including email templates, landing pages, and automations, to support campaign execution.
• Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications.

• Set up and execute email, SMS, direct mail, social/paid and other marketing broad cast or journey-based campaign using Braze tools.
• Create landing pages within Braze tool as per brief provided.
• Ensure accurate targeting and segmentation of campaign audiences.
• Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders.
• Conduct A/B testing and optimization to improve campaign effectiveness and customer experience.
• Troubleshoot and resolve any technical issues related to campaign execution.

• Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.
• Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.
• Complete all required reports so that accurate numbers are reported to both client and leadership.