B2B Copywriting Specialist
Job Description
Company: RevBoostersLocation: Pune (Aundh)
Work Environment: 5 Days (Mon-Fri) / Work from Office
Timings: 10:30 AM to 7:30 PM (Flexible)
Website: https://revboosters.com/
About Us:
RevBoosters is a full-stack digital marketing agency, based in Pune, founded in 2019. We specialize in helping businesseswhether large enterprises or emerging startupsoptimize their digital marketing efforts. Our team is dedicated to providing data-driven strategies and delivering impactful results.
Job Description:
We are looking for a creative, strategic, and detail-oriented B2B Content Strategist & Writer to join our team. The ideal candidate will be skilled at creating compelling content that resonates with business audiences, enhances brand presence, and drives measurable engagement across various platforms such as LinkedIn, email marketing, blogs, and more.If you have a passion for storytelling, a deep understanding of B2B marketing, and strong SEO skills, we would love to meet you.
Key Responsibilities:
- B2B Content Strategy: Develop and execute content strategies that cater to B2B audiences, aligning with the company's business objectives and targeting industry-specific needs. Ensure content aligns with RevBoosters digital marketing and lead-generation strategies.
- Content Creation: Write engaging and informative blogs, articles, case studies, and social media content that speak directly to decision-makers in various industries.
- LinkedIn Strategy: Develop content specifically tailored for LinkedIn, including thought leadership posts, articles, and updates that promote brand authority and drive audience engagement.
- Email Marketing: Create compelling email copy for newsletters, drip campaigns, and lead-nurturing sequences to engage and convert potential clients.
- SEO Optimization: Implement SEO best practices to ensure content is optimized for search engines, driving organic traffic and improving rankings on target keywords.
- Content Calendar: Design and manage a well-structured content calendar to ensure consistent delivery of high-quality content across all platforms, meeting deadlines and business needs.
- Market Research: Conduct in-depth research on industry trends, competitors, and target audience behaviors to inform and optimize content strategies.
- Storytelling: Use storytelling techniques to craft powerful narratives that capture attention, build emotional connections, and convey the unique value propositions of our clients.
- Performance Monitoring: Analyze content performance metrics (engagement, traffic, conversions) and refine strategies to continuously improve results.
Qualifications:
- Minimum 1 year of experience in B2B content strategy and writing (preferably in digital marketing).
- Strong writing and editing skills with excellent articulation in English.
- Solid understanding of SEO principles and experience in optimizing B2B content.
- Creative mindset with the abilit
- y to generate unique content ideas and stories.
- Proficient in analyzing content performance and making data-driven improvements.
If you're a proactive, results-driven content professional with a passion for B2B marketing and a knack for producing high-quality content, we'd love to hear from you!