Content Specialist
AssetPlus Chennai
Job Description
Job Title: Content SpecialistLocation: Chennai
Experience: 1-3 years
Employment Type: Full-time
Responsibilities- Assist in developing and executing content marketing strategies aligned with business objectives.
- Research, write, and edit engaging content, including blogs, articles, social media posts, and email campaigns.
- Ensure content aligns with brand guidelines, voice, and tone.
- Support content distribution across digital channels like websites, social media, and email marketing.
- Optimize content for SEO to improve organic visibility and engagement.
- Collaborate with designers and marketing teams to create visual and multimedia content.
- Monitor content performance and suggest improvements based on data insights.
- Stay updated on industry trends, especially in Mutual Funds, Insurance, and Personal Finance.
- Bachelor&aposs degree in Marketing, Communications, Journalism, or a related field
- 2-4 years of experience in content writing and digital content management
- Strong understanding of Mutual Funds, Insurance, and Personal Finance
- Excellent writing, editing, and research skills
- Basic knowledge of SEO and content optimization techniques
- Proficiency in both written and spoken Hindi is mandatory
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