Digital Marketing Manager - Chennai

Job Description

The ideal candidate is a creative thinker with expertise in SEO, SMO, Google Ads, content marketing, and affiliate marketing, coupled with excellent communication and project management skills.

• Serve as the primary point of contact for clients, attending in-person meetings to understand their business goals, challenges, and requirements.
• Build and maintain strong client relationships by providing regular updates, insights, and reports on campaign performance.
• Translate client objectives into actionable marketing strategies and plans.

• Develop and implement comprehensive brand marketing strategies tailored to each client's unique needs and target audience.
• Create and manage digital marketing campaigns across multiple channels, including SEO, SMO, Google Paid Ads, and affiliate marketing.
• Oversee the planning and execution of affiliate marketing programs to expand client reach and boost ROI.

• Lead content creation efforts, including writing, editing, and optimizing blogs, articles, social media posts, and other marketing collateral.
• Collaborate with creative teams to design visually appealing content for social media and digital campaigns.
• Ensure all content aligns with the client's brand voice, values, and target audience.

• Monitor and analyze key performance indicators (KPIs) to assess the success of marketing campaigns.
• Prepare detailed performance reports with actionable insights and recommendations for clients.
• Use data-driven approaches to continuously improve campaign strategies.

• Work closely with internal teams, including design, development, and analytics, to deliver cohesive marketing solutions.
• Coordinate with clients internal teams to ensure alignment on goals and deliverables.

• Stay updated on the latest trends and technologies in digital marketing.
• Identify opportunities for innovation and recommend new tools and strategies to clients.

• Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus.

• 5+ years of experience in digital marketing, with at least 2 years in a client-facing role.
• Proven track record of managing successful SEO, SMO, Google Ads, content marketing, and affiliate marketing campaigns.

• Proficiency in SEO tools (e.g., Ahrefs, SEMrush, Moz), Google Ads, and social media marketing platforms.
• Strong understanding of analytics tools like Google Analytics and reporting dashboards.
• Experience with affiliate marketing platforms and strategies.

• Exceptional communication and interpersonal skills, with the ability to present ideas clearly and persuasively to clients.
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
• Creative thinking and problem-solving abilities.

• Ability to attend in-person client meetings and events as required.
• Experience working in a fast-paced, client-driven environment.
• Demonstrated ability to meet deadlines and deliver measurable results.

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