Digital Ads Specialist

Job Description

Chennai, India.

About the Job:

and will be responsible for working closely with our Partners clients and creating, monitoring, and optimizing Advertising Campaigns on platforms including Facebook, Instagram, Google, Bing, etc.

Your Impact:

Campaign Management:

• Create, manage, and optimize ad campaigns across platforms.
• Conduct keyword and competitor research to inform campaign strategies.
• Create and manage campaign tests to improve performance.

Creative and Copywriting:

• Write ad copies for campaigns, ensuring they follow best practices.
• Discuss creative direction and provide guidance for ads.
• Place tracking codes and set up goals within Facebook Business Manager and Google Analytics.

Reporting and client interaction:

• Create and optimize campaign reports, providing insights on a monthly basis.
• Answer questions from partners and clients regarding search & Facebook advertising.
• Provide ongoing optimization and strategic recommendations based on campaign performance.

What you bring to the table:

• 2+ years creating and monitoring Paid Social Media Management campaigns on Facebook/Instagram and SEM campaigns on Google and/or Bing and/or Amazon.
• 2+ years of customer service experience via Email and over the phone
• Commerce or Marketing degree or certification preferable
• Experience creating and presenting strategies designed to reach a client's KPIs
• Can think strategically about campaigns to envision a system that will work cohesively to create real results for clients
• Familiarity with Google Analytics, GTM, and Facebook Pixel to effectively track and monitor campaign performance
• Experience with Paid advertisements on other social media platforms (such as Twitter, Pinterest, Snapchat, etc) is considered an asset

Would be a plus:

• Return on Ad Spend (ROAS): Measure the revenue generated for every dollar spent on advertising, aiming for a high ROAS.
• Click-Through Rate (CTR): Track the percentage of people who click on ads, indicating the effectiveness of ad copy and targeting.
• Conversion Rate: Monitor the percentage of clicks that result in desired actions (e.g., purchases, sign-ups), reflecting campaign success.
• Cost per acquisition (CPA): Evaluate the cost to acquire a customer through ads, aiming to reduce CPA over time.
• Impression Share: Measure the percentage of times ads are shown compared to the total available impressions, indicating visibility in the market.

About Vendasta:

We have offices in Saskatoon, Saskatchewan, Boston, Boca Raton, Florida, and Chennai, India.

Perks:

• Benefits: health insurance
• Paid time off
• Training & Career Development - Professional development plans, leadership workshops, mentorship programs, and more!
• Free Snacks, hot beverages, and catered lunches on Fridays
• Culture - comprised of our core values: Drive, Innovation, Respect, and Agility
• Night Shift Premium
• Stocks option
• Provident Fund