Pune - Senior Analyst - Marketing Operations

Responsibilities:

Qualifications:

Bachelor’s degree in Marketing, Digital Communications, graphic design or equivalent with 2+ years work professional design experience

Key Responsibilities:

• Research, configure, execute, and troubleshoot
• Digital marketing campaigns through the use, and coordination, of marketing automation, survey, social, web, virtual event and digital asset management technologies.
• Email designs and templates by consulting and collaborating with internal clients to understand needs and identify email design solutions.
• Use complex email marketing concepts, database list management, website tag management and programming languages (HTML, SQL, AMPScript)
• Ensure digital content is dynamic, efficiently coded and rendered correctly across a variety of platforms and devices.
• Review materials created to ensure a consistent visual brand approach.
• Assist and lead the development of email marketing best practices, brand guidelines and compliance
• Collaborate with the design and content teams to optimize email templates.

Qualifications:

Must have:

• Experience working on email marketing tools to design and send email campaigns (e.g. Salesforce Marketing Cloud, Pardot, Marketo, Mail Chimp or any similar tools)
• Strong working knowledge of digital design tool – Litmus, Adobe Creative Suite etc.
• Strong working knowledge of SQL, HTML, CSS, AMPScript.
• Extensive experience working with visual brand systems, design best practices, and experience with email design execution.
• Good understanding of digital marketing ecosystem, concepts, tools and techniques
• Experience working in customer relationship management systems (e.g. Salesforce) or with marketing data
• Team player with analytical mindset and excellent attention to detail opportunities
• Excellent written and verbal communication skills, with high attention to detail

Good to have:

• SFMC email specialist certification
• Knowledge of CSS and HTML
• Ability to articulate complex concepts clearly and pleasantly
• Ability to analyze data to support decision-making

Additional Information:

Shift timing-

5:30pm - 2:30am IST (US timing overlap)