Paid Media Specialist
Job Description
Skills:Digital Advertising, PPC Management, Social Media Advertising, Google Ads, Facebook Ads, Campaign Optimization, Analytics, Budget Management,
Position: Paid Media ExecutiveCompany: Two99 Tech marketing Pvt Ltd.
Paid Media Executive will be responsible for managing, optimizing, and
reporting on digital advertising campaigns across multiple platforms. The role
requires expertise in campaign strategy, performance tracking, and ensuring all
paid media efforts are aligned with the companys overall marketing objectives.
Key Responsibilities
Campaign Management: Plan, execute, and optimize paid media
campaigns on Google Ads, Facebook Ads, LinkedIn, Instagram, and
other relevant platforms.
Performance Monitoring: Track and report on key performance metrics
across all campaigns.
Ad Creation: Work with the creative team to develop engaging and
effective ad copy, images, and video content that aligns with campaign
goals.
Budget Management: Manage and allocate campaign budgets efficiently
to maximize return on investment.
Audience Targeting: Use advanced audience targeting techniques
to drive the right traffic.
Analytics and Reporting: Provide regular campaign performance reports
with actionable insights and make recommendations for optimization.
Collaboration: Coordinate with the marketing and sales teams to ensure
that paid media campaigns align with larger marketing strategies. Stay
updated with industry trends, platform changes, and new paid media
technologies.
Skills & Qualifications- Bachelor degree in marketing, Advertising, Business, or a related field
- 1-3 years of hands-on experience in paid media campaigns (Should be from Agency)
- Proficiency with Google Ads, Facebook Ads Manager, LinkedIn Ads, and other digital advertising platforms.
- Strong analytical skills and experience using Google Analytics or other reporting tools.
- Understanding of SEO, SEM, and digital marketing best practices.
- Excellent written and verbal communication skills and client handling skills
- Ability to work in a fast-paced environment and handle multiple campaigns simultaneously.