Graphic Designer

Job Description

Department: Brand Marketing

About the Role: We are looking for a creative and detail-oriented Graphic Designer to join our Brand Marketing Pod. You'll be the visual storyteller behind our campaigns, crafting compelling designs that resonate with our target audience. If you thrive in a fast-paced environment, love creating impactful visuals, and have a knack for turning ideas into aesthetically pleasing designs, we'd love to have you on board!

• Creative Design Development
• Conceptualize and design visually appealing assets for brand marketing campaigns, including static graphics, GIFs, banners, infographics, social media posts, and performance marketing ads.
• Collaborate with content strategists and copywriters to ensure cohesive messaging across designs.
• Maintain and evolve the brand's visual identity, ensuring consistency across all touchpoints.
• Campaign Asset Production
• Design marketing collaterals such as brochures, email templates, landing pages, static banners, WhatsApp, PNs and in-app creatives.
• Create assets optimized for various platforms (Facebook, Instagram, YouTube, LinkedIn, etc.).
• Video and Motion Graphics
• Develop basic motion graphics for digital campaigns and ads.
• Edit short-form videos for social media and product marketing.
• Research & Innovation
• Stay updated with design trends, tools, and techniques to innovate and enhance designs.
• Research competitor designs to ensure the brand stays ahead in visual communication.
• Cross-Functional Collaboration
• Work closely with the marketing, product, CRM, Affiliate, Partnership and performance teams to deliver designs that align with campaign objectives.
• Participate in brainstorming sessions to conceptualize creative ideas and solutions.

• Experience
• 3-4 years of graphic design experience, preferably in a D2C, ecommerce, quick commerce or Digital Startup environment working closely with Brand marketing teams.
• Proven track record of creating high-quality designs for digital platforms.
• Technical Skills
• Proficiency in design tools like Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro).
• Familiarity with tools like Figma for collaborative design work.
• Knowledge of video editing and motion design (preferred).
• Design Expertise
• Strong understanding of typography, color theory, and layout principles.
• Experience with designing for performance marketing ads (Facebook, Instagram, Google, etc.).
• Ability to design responsive assets optimized for mobile and web platforms.
• Soft Skills
• Strong communication and presentation skills to articulate design ideas.
• Excellent organizational and time management skills, with the ability to handle multiple projects.
• A creative mindset with attention to detail and the ability to take constructive feedback positively.
• Portfolio
• A strong portfolio showcasing your best work across various mediums, including digital and social media designs.

• Familiarity with performance marketing analytics to create data-driven designs.

Prior experience in branding and printing design.