Campaign Marketing Manager
ZEISS India Bangalore
Job Description
Reports to: Head of Marketing, Vision Care, Carl Zeiss India
Geographical Scope:
India and other South Asian countries-Bangladesh, Nepal, Bhutan, Sri Lanka and Maldives
Job purpose
We are seeking an experienced Marketing professional to drive our consumer marketing ATL/BTL initiatives, manage performance marketing campaigns, and strengthen our brand presence across online and offline platforms.
The ideal candidate will have a strong background in digital marketing, category building & Integrated marketing campaign planning with proven experience in B2B2C environments.
Main Accountabilities:
- Brand Custodian, ensure adherence to brand guidelines, and maintain consistency across all campaign touchpoints.
- Develop and implement comprehensive 360 marketing campaigns( B2C) aligned with business objectives and goals with strong focus on Digital/Online.
- Deliver high RoAS and RoI via consumer conversion initiatives through media mix modelling, data analytics and performance marketing campaigns.
- Work closely with ZEISS business partner team to enhance digital presence, store visibility & traffic to store in ZEISS retail landscape.
- Drive Successful engagement with ZEISS Customers & KOLs. via multiple media like Print, OOH Mobile, Digital, etc.
- Periodically review plans to measure effectiveness ensuring media spends accountability.
- Manage a network of vendors & agency partners aiming to achieve highest quality output utilizing new innovations and techniques across consumer conversion funnel.
- Groom and lead a team to deliver marketing objectives within timelines impacting brand touchpoints across the customer and consumer.
Job Specifications
Education- MBA from B School
- Overall experience of 7+ years in consumer marketing.
- Proven expertise in Google Ads, Meta Ads, and performance marketing
- Strong understanding of digital analytics, martech automation and CRM.
- Experience in managing and growing marketing teams
- Excellent project management and communication skills
- Experience working with cross functional stakeholders
- Strong ability to strategize and drive to execution at scale
- Structural problem-solving abilities while dealing with uncertainty in the current world environment
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