Performance Marketing Manager

Job Description

Industry Focus: PR Agencies, Marketing Agencies, Advertising Agencies, Event Management, NGOs, Social Media

Key Responsibilities:

• Paid Marketing Management: Plan, execute, and optimize paid marketing campaigns across Google Ads, social media platforms, and other digital channels to drive traffic and sales.
• Bidding Strategies: Develop and implement bidding strategies for various campaigns to optimize ad spend and increase ROI, using both manual and automated bidding techniques.
• Campaign Optimization: Continuously monitor, analyze, and optimize campaigns to improve performance and reduce costs, ensuring campaigns achieve targeted KPIs.
• Google Ads Analytics (PPC): Manage and analyze PPC campaigns using Google Ads and other analytics platforms to drive performance and adjust campaigns based on results.
• Budgeting & Estimation: Handle campaign budgeting, ensuring efficient use of funds across multiple channels while achieving optimal results.
• Sales Growth through Performance Marketing: Use performance marketing strategies to increase sales and revenue, ensuring measurable and sustained growth.
• Metrics Analysis: Work with KPIs such as CPM, CPR, CPL, and ROI to optimize campaign performance.
• Data Analysis: Utilize tools like Excel and Google Sheets (pivot tables, VLOOKUP) to analyze campaign data and provide insights for improvement.

Required Qualifications and Skills:

• Experience: At least 4 years of experience in performance marketing, with a focus on paid digital campaigns, Google Ads, and PPC optimization.
• Industry Knowledge: Deep understanding of digital marketing trends, performance metrics, and advertising platforms in the PR, marketing, and advertising sectors.
• Analytical Skills: Ability to analyse large datasets, draw insights, and make data-driven decisions to optimize campaigns.
• Tech-Savvy: Proficiency with tools like Google Ads, Google Analytics, Excel (pivot tables, VLOOKUP), and other relevant marketing technologies.
• Communication Skills: Strong communication skills to collaborate with internal teams, clients, and stakeholders.
• Metrics & Reporting: Experience working with KPIs such as CPM, CPR, CPL, and ROI to measure and report on campaign performance.

Preferred Background:

• Experience in Related Fields: Previous experience in a performance marketing role within marketing agencies, advertising, or PR industries is a plus.
• Social Media Advertising: Knowledge of social media advertising and influencer marketing strategies.
• Team Collaboration: Proven track record of working in a collaborative, fast-paced environment to achieve marketing goals.

How to Apply:

Please send your resume along with a cover letter detailing your experience and qualifications to [Confidential Information]