Public Relations Communications Specialist

Job Description

Roles and Responsibilities

Department: PR & Communication

The incumbent will ensure that all communications align with the organization's goals and effectively convey its mission and values.

1. Creative Strategy Development:

• Develop and execute creative PR campaigns that resonate with target audiences.
• Collaborate with the marketing team to align creative strategies with overall brand objectives.

1. Content Creation and Management:

• Create compelling content for various media platforms, including press releases, blog posts, social media, and multimedia projects.
• Oversee the production of visual content such as videos, graphics, and photography.

1. Social Media Strategy:

• Develop and implement social media campaigns that engage audiences and enhance brand visibility.
• Monitor social media channels for trends and public sentiment, responding as necessary.

1. Event Planning and Coordination:

• Organize and manage events, including press conferences, product launches, and community outreach activities.
• Coordinate logistics, from venue selection to promotional materials.

1. Brand Development:

• Ensure consistency in messaging and branding across all platforms and materials.
• Contribute to the development of brand stories and narratives that resonate with the target audience.

Key Skills:

• Coordination Skills: Ability to organize events, campaigns, and collaborations effectively, ensuring all elements work seamlessly together.
• Networking Skills: Proven track record of building and maintaining professional relationships within the media and industry.

• Strong creative and strategic thinking skills.
• Excellent written and verbal communication abilities.
• Proficiency in social media management tools and analytics.
• Experience in multimedia production (video editing, graphic design) is a plus.

• A master's degree in Public Relations, Communications or Media Studies
• Experience in creative media or digital marketing can be beneficial.

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