Digital Analytics Engineer

Introduction:

The Digital Analytics engineer will be a developer on our Digital Analytics and mobile platform. Being well versed in javascript with a good understanding of Digital Analytics.

Embedded within an excellent, highly collaborative and supportive data, research and insights focused team. You will support and grow the data and insights domain within the Economist Group

https://docs.google.com/document/d/1xc1yw64E1NG3iLlnBRQSL-YnO2GtEJ3KG8V128KKevU/edit

Accountabilities:

You’ll audit, build and customise Google Analytics (free and GA360 versions) and Google Tag Manager (client-side and server-side) implementations. This includes coding, configuring, reporting, and internal training.

You’ll have interactions with stakeholders to capture tracking requirements and translate that into Technical Specifications documents for implementation

You’ll audit existing analytics and tag manager implementations, write measurement strategy documents, configure tracking and visualize data for various clients.

You’ll configure data integrations across various marketing and analytics platforms using tools

You’ll build data workflows and store data in BigQuery (Google Cloud), and query the data (if needed) to answer the most burning business questions.

Experience, skills and professional attributes:

What we’re looking for:

• Strong evidence of hands on javascript experience
• Experience in working with both manual and tag management analytics implantations and common troubleshooting tools, including Developer Tools, Tag Assistant, or GA Debug.Managing the Google Tag Manager and Google Analytics events and integrations
• Experience with analytics strategies across multiple sites and apps, diverse platforms, and high-traffic sites preferred
• Have the technical and communication skills to clearly communicate the processes and tasks to make full use of tag management and tags and communicate with developers in a meaningful way.
• Leading the marketing integrations with ad platforms, external partners and internal tools

• Ability to manage the marketing tech stack including API integrations, Marketing Landing pages, Attribution platform and Marketing Pixels

• Knowledge of Web markup and front-end Web development in HTML5, CSS3, JavaScript, DOM
• Understanding of data privacy regulations, such as GDPR and CCPA, and their impact on data collection and reporting.
• Experience in working with AB Testing tools like Optimizely, Adobe Target etc would be an added advantage
• Knowledge of general Web best practices in SEM, SEO, and UX
• Knowledge of web development frameworks and server-side coding will be an added advantage

DESIRED QUALIFICATIONS :

1. Has a B.Tech /B.E/MCA from a reputed institution.
2. 4+ years of experience with tag management systems like GTM, DTM, and Tealium.
3. 4+ years of experience implementing and using web analytics tools such as Adobe Analytics (Omniture), Google Analytics, IBM Digital Analytics (Coremetrics), and/or Webtrends.
4. 2+ years of experience implementing 3rd party tracking tools (Doubleclick, Adwords, Comscore, etc.).