Brand Copywriter
About Our Client
Our client is a series B organization in the consumer industry who are disrupting the India's Market. backed by India's best venture capital investors including Peak XV partners (prev. Sequoia Capital), Elevation Capital, & BEENEXT. Their highly ambitious and audacious team comprises alumni from prestigious institutions like IITs & IIMs, with extensive experience in scaling high-growth startups.
Job Description
Creative Development: Lead the ideation and execution of creative concepts for campaigns, ensuring that all copy is on-brand, engaging, and aligned with our marketing objectives.
Brand Voice: Establish and maintain a consistent brand voice across all platforms, adapting tone and style to suit different audiences and channels.
Collaboration: Work closely with designers, marketers, and product teams to create integrated campaigns that drive awareness, engagement, and conversions.
Content Strategy: Develop and implement content strategies across touchpoints that leverage insights from market research and user feedback to optimize messaging.
Mentorship: Provide guidance and mentorship to junior copywriters, fostering a culture of creativity and collaboration within the team.Performance Analysis: Monitor and analyze campaign performance metrics, using data to refine copy and enhance future initiatives.
The Successful Applicant
A successful Brand Copywriter should have:
- A degree in Marketing, English, Journalism, or a related field
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Ability to work collaboratively in a fast-paced environment and meet tight deadlines.
- A deep understanding of the cultural nuances and consumer behaviours in India
- Proficiency in writing for different platforms (web, social media, blogs, etc.)
- Strong understanding of the technology and telecoms industry
- Knowledge of SEO and digital marketing trends
- Ability to adapt writing style to suit different audiences
- An exciting opportunity to work in Bengaluru, a hub for the start up industry
- A competitive salary package with benefits
- Generous holiday leave
- A supportive and collaborative work environment
- Opportunities for professional growth and development
We encourage all qualified Brand Copywriters who are passionate about the technology and telecoms industry and eager to make a significant impact at a leading organization in Bengaluru to apply.