[ref. f7444100] Senior Content Strategist - Employer Branding & Recruitment Marketing
Introduction:
We believe that every candidate brings something special to the table, including you! So, even if you feel that you’re close but not an exact match, we encourage you to apply. We’d be thrilled to receive applications from exceptional individuals like yourself.
Gallagher, a global industry leader in insurance, risk management, and consulting services, boasts a team of over 50,000 professionals worldwide. Our culture, known as "The Gallagher Way," is driven by shared values and a passion for excellence.At the heart of our global operations, the Gallagher Center of Excellence (GCoE) in India, founded in 2006, upholds the values of quality, innovation, and teamwork. With 10,000+ professionals across five India locations, GCoE is where knowledge-driven individuals make a significant impact and build rewarding, long-term careers.
Overview:
This role will work US hours to support global TA Operations team. It will be a hybrid role & you are expected to work in the office one week each month.
Join Gallagher’s Global Talent Acquisition, Center of Excellence team as a Content Strategist, bringing your expertise in Employer Branding and Recruitment Marketing to drive our content excellence. In this role, you'll design and execute content strategies that align with our employer brand and recruitment marketing objectives globally.
How you’ll make an impact
Your creative flair will shine as you curate high-quality content for multiple platforms, including social media, blogs, and talent communities. Utilizing our CRM, you'll optimize conversion, nurturing, and engagement efforts. Collaboration is key as you work closely with regional and role-specific leads across locations like the United States, United Kingdom, Australia, and more; to tailor content to specific hiring needs, ensuring our brand's messaging resonates with top talent across diverse regions.
How you'll make an impact
This role will work US hours to support the global TA Operations team.- Develop and implement content strategies that align with our employer brand and recruitment marketing goals.
- Create and curate high-quality content for various platforms, including social media, talent communities, blogs, and career sites.
- Manage and optimize marketing efforts of conversion, nurturing, and engagement through utilizations of our CRM (Candidate Relationship Management) solutions.
- Collaborating and partnering with regional and role-specific leads for the customization of organic social and email content that is focused on hiring needs.
- Utilize your 2-4 years of experience in employer branding and recruitment marketing to drive content excellence.
- Manage content calendars and schedules to ensure timely and consistent content delivery.
- Analyze content performance metrics and adjust strategies accordingly to maximize engagement.
- Demonstrate a passion for employer brand and recruitment marketing and stay up to date on industry trends and competitor content to identify opportunities for improvement.
- Lead content creation efforts in partnership with teams globally
About you:
- Bachelor Degree
- 4-6 years Work Experience
- 4+ years of experience in employer branding and recruitment marketing with a strong content focus.
- Deep understanding of employer branding and recruitment marketing principles.
- Experience using social scheduling tools such as Hootsuite and Oktopost.
- Strong written communications skills and attention to detail.
- Proficiency in design software and tools like Adobe Suite and Canva.
- Proven record of accomplishment with creating engaging and shareable content.
- Profound understanding of an Employee Value Proposition (EVP) and how to infuse it is messaging into employer brand content.
- Excellent writing and editing skills, with attention to detail.
- Proficiency in content management systems and social media platforms.
- Strong project management and organizational skills.
- Creative thinker with a passion for storytelling.
- Ability to work collaboratively in a team and independently when necessary.
- General talent acquisition and recruiting knowledge
Compensation and benefits:
We value inclusion and diversity
Inclusion and diversity (I&D) is a core part of our business, and it’s embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work.
Gallagher embraces our employees’ diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest.
Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color, religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as “protected characteristics”) by applicable federal, state, or local laws.
Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination.In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.